AIGO is a marketing and communications agency that has specialised in tourism, travel and hospitality.
»2012 Observatory: AIGO presents “The Luxury Travel Trends – II Edition”
After the 2010 edition, AIGO and Pangaea Network publish the findings of the second edition of the research focused on the European luxury travel trends, identifying changes in the market due to the financial crisis and highlighting trends that have taken hold in the last two years.
Among the new aspects: responsible tourism, emerging resorts and destinations and adventure travels among luxury travellers.
The Pangaea Network has asked a panel of 338 tourism professionals in Italy, France, UK, Germany and Spain.
Download the results of the survey “The luxury Market Trends II Edition”
2011 Observatory: AIGO presents “The future of distribution”
Internet rendered the information easily available to a wide spreading public, influencing the traditional economic mechanisms in which information designs the distribution chain. Tourism, directly affected from this phenomenon, has responded accordingly by changing customary market mechanisms such as distribution and communications.
AIGO, in partnership with Pangaea Network, has dedicated its 3rd quarter research of 2011 to a fundamental theme for our industry:
Which future for the tourism distribution?
Pangaea has interviewed the key tourism players in Italy, France, UK, Germany, Spain and Netherlands to outline a framework on the future of the distribution.
The preview survey results have been presented during TTG 2011 exhibition, in the course of “Travel agencies, how much does the change cost?” forum.
Download the results of the survey “The future of distribution”
AIGO and Pangaea Network for BIT 2011: which future for fairs?
AIGO, BIT Press Office, attends the presentation of the 31st International Tourism Exchange edition, which will take place in Milan, from the 17th to the 20th of February 2011. On this occasion Mr. Massimo Tocchetti, AIGO President, has shown“The future of fairs, or rather fairs of the future” results, an in-depht study carried out for BIT from Pangaea, the international network of independent agencies co-founded by AIGO. The project has involved some of the main key players on the European tourism field (UK, France, Germany, Spain and Italy), asked to express their opinions on fair issues influencing future market developments, i.e. business opportunities and face-to-face interactions.
Watch the video realised by Pangaea Network, with the interviews to the tourism industry key players: “The future of fairs, or rather fairs of the future”!
Sporting events: the success key for tourism according to results of the last survey by AIGO & Pangaea Network
While the World Cup 2018 and 2022 were awarded respectively to Russia and Qatar, governments and international professionals reflect on sporting events and their influence on the host nations. And what do tourism professionals think about this point?
The answer in a recent survey realized by AIGO and Pangaea Network, focusing on the combination of sporting events and tourism discussed during the recent Global Sports Industry Congress, in London, the 1st November 2010.
If you would like to receive a copy of the survey, please contact marketing@aigo.it.
