AIGO, on behalf of Brand USA media relations, hosted the Independence Day Party. The U.S. destination marketing organization, on Tuesday, July 4, 2023, celebrated this significant occasion in the presence of the Visit the USA association, ITA Airways airlines, and some of the Italian representations of destinations such as New York City Tourism + Convention, Miami, Visit California, Travel South USA, Choose Chicago, and Visit Philadelphia. The soiree was held in the magnificent setting of Villa Lattuada, in the province of Lecco, and was attended by tourism professionals and media.
The event, crowned by spectacular fireworks to the notes of the U.S. anthem, marked one of the most important appointments for Brand USA, which, since last fall, has established an ongoing dialogue with the media and tourism professionals in Italy: from the celebration of Thanksgiving to the participation of the Italian delegation in IPW last May, as well as with events and appointments dedicated to the media and trade.
