PromoTurismoFVG, the regional tourism promotion agency of Friuli Venezia Giulia, in agreement with the Municipality of Grado and the Tourist Tax Table, has entrusted AIGO with the media relations activities of Grado the island of the sun with the aim of deseasonalizing tourist flows and increasing the attractiveness and reputation of the destination on the Italian market.
Historically a seaside destination appreciated for its long golden beaches, Grado now wants to shine the spotlight on the enhancement of its territory and the tourist products that complement the sea segment, such as the lagoon, characterized by a unique landscape rich in charm and biodiversity, outdoor activities, with cycle paths and routes in and around Nature Reserves, traditional flavors, events and cultural attractions of the city.
The AIGO team will be responsible for outlining and implementing a plan of timely on and offline actions, in line with the strategy of the Regional Tourism Promotion Board and the entities in charge of marketing the destination.
