Lisbon chooses AIGO to communicate its relaunch
News 9 July 2020Increasing the tourist traffic from Italy, enhancing its presence on the media and the awareness of the city of Lisbon among Italian consumers in this delicate recovery phase
Increasing the tourist traffic from Italy, enhancing its presence on the media and the awareness of the city of Lisbon among Italian consumers in this delicate recovery phase: these are the goals that Turismo de Lisboa set, choosing once again AIGO to promote its products on the Italian market.
“We’re glad to begin a new journey with Lisbon – said Massimo Tocchetti, AIGO President – We will promote the Portuguese capital on our market both with media relations and digital activities, to strenghten its online reputation and interact in a more direct way with potential travellers wanting to discover Lisbon in this very special summer”.
AIGO will be the representative of all media and digital activities in Italy for Turismo de Lisboa, promoting the destination by enhancing its presence on the media and diversifying the key messages that can inspire Italian travellers.
The focus will be on the cultural offering of the city and its surroundings, on the warm Portuguese hospitality, on the hotel offer for the leisure and the business markets, on its mix of traditions and tastes and on the outdoor activities that the city and the Tejo river have to offer.
