Massimo’s passion for travels and discovery of new and different cultures was the basis of his profession. His career in tourism began within Best Tours – a tour operator specializing in high-end products – where he soon became Marketing & Communication Director – dealing with the promotion of both tourist destinations and international brands such as Sun International hotels and Presidential Nile Cruises.
On the basis of this experience, he matured the project of AIGO: to build a team of professionals who can efficiently produce projects, implement business plans and provide advice in marketing and communication for the tourism, transport and hospitality. Massimo founded AIGO in 1990.
Together with two other international agencies, in 2007 he founded the Pangaea Network, of which he was chairman until 2017. From 2018 he is a board member of Travel Consul, an international organization composed of independent agencies specializing in consulting, marketing and communication for tourism, created to maximize multi-market synergies and international projects, maintaining high specificity and local knowledge, but providing clients with a global vision and a single point of contact.
Massimo maintains institutional relations with both national and international partners, helps to draw the lines of strategic plans for clients, works on the constant renewal of the agency’s vision and its development, which no longer looks to tourism in the strict sense, but in a more extensive handling of tourist flows and hospitality.
Massimo’s professonial trainings include: Management and Marketing & Communication at CESMA, Advanced Marketing at the IPSOA Institute, Marketing Management with Philip Koetler and Communication Management with Heinz Goldman.