Massimo founded AIGO in 1990.
His career in tourism began within Best Tours – a tour operator specializing in high-end products – where he soon became Marketing & Communication Director – dealing with the promotion of both tourist destinations and international brands such as Sun International hotels and Presidential Nile Cruises.
On the basis of this experience, he matures the project of AIGO: to build a team of professionals who can efficiently produce projects, implement business plans and provide advice in marketing and communication for the tourism, transport and hospitality.
Together with two other international agencies, in 2007, he founded the Pangaea Network, of which he was chairman until 2017. From 2018 he is a board member of Travel Consul, an international organization composed of independent agencies, specializing in consulting, marketing and communication for tourism, created to maximize synergies multi-market in international projects while maintaining high specificity and local knowledge, but providing the customer with a global vision and a single point of contact.
Massimo maintains institutional relations with both national and international partners, helps to draw the lines of strategic plans for clients, works on the constant renewal of the agency’s vision and its development, which no longer looks to tourism in the strict sense, but in a more extensive handling of tourist flows and hospitality.
Massimo’s training includes: Management and Marketing & Communication at CESMA, Advanced Marketing at the Institute IPSOA, Marketing Management by Philip Koetler and Communication Management with Heinz Goldman.