Grand Universe Lucca entrusts AIGO to its media relations

10 December 2020

Grand Universe Lucca, a historic hotel in one of the most fascinating Tuscan cities, has chosen to rely on AIGO – a marketing and communication consultancy agency specializing in tourism, transport and hospitality – for the promotion of the hotel throughout the Italian market.

Grand Universe Lucca is part of Marriott International’s Autograph Collection Hotels. It has made music its distinguishing feature. Known for hosting great musicians of the past (starting with Giacomo Puccini, up to jazz player Chet Baker), the hotel proudly displays its musical heritage with “themed” room names and a Symphony Lounge with a resident pianist. The structure has recently undergone a major renovation and reopens to the public on November 30th.

‘We are pleased to start this collaboration with the Grand Universe Lucca hotel, a place full of history that fits perfectly into the context of one of the most beautiful Italian art cities’ – said Massimo Tocchetti, President of AIGO – ‘Our goal is to promote the structure throughout the Italian market, focusing on its long history and the authentic experiences that it offers to discover a territory rich in traditions and treasures.’