Associazione Produttori Caravan e Camper (APC) relies on AIGO for communication and marketing in Italy

3 September 2022

The Association, which brings together and represents Italian and foreign caravanning manufacturers, chooses AIGO as its agency for 360-degree management of communication and marketing strategy

APC (Associazione Produttori Caravan e Camper), a point of reference in Italy for the caravanning sector, has chosen the Milan-based agency AIGO as its partner. The purpose of this collaboration is to renew the image of the motorhome and reposition it as a way of living leisure time under the banner of exclusivity, comfort, flexibility and dynamism and to increase awareness around the world of en plein air leisure as a contemporary and trendy lifestyle, to intercept new market segments.

AIGO will provide strategic advice and operational support in all areas of communication: from defining a new language and visual media, to launching on-offline advertising campaigns; from press office and public relations to managing social media communication. AIGO will also support APC in territorial marketing activities, to raise awareness of institutions and public bodies about the business potential offered by the outdoor segment.

“We are thrilled to undertake this new collaboration and to support APC in this adventure,” said Massimo Tocchetti, president of AIGO, who adds “The caravan and motorhome sector is booming, because it represents the answer to the growing need of conscious travelers who want to enjoy every moment of their free time without giving up comfort, intimacy and elegance. We are proud to join forces with APC to highlight the benefits of free travel and reach a growing audience of potential enthusiasts.” 

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