The Sultanate of Oman in Milan and Rome with ‘A Gift for Life’ campaign curated by AIGO

12 February 2024

The “A Gift For Life” campaign, launched last December, which brought the Sultanate of Oman’s extraordinary tourism offerings to Milan and Rome, recently concluded. High-impact visuals highlighted Omani landscapes in Piazza Gae Aulenti, on Largo La Foppa, at the San Babila and Linate stops of the new M4 line in Milan, and at Termini Station in Rome.

The campaign, created by AIGO, reached more than 25 million users, and had the goal of promoting Oman to the traveler seeking an authentic and unforgettable travel experience: in fact, it showed more than 3,000 km of breathtaking coastline, majestic mountain ranges, vast deserts and a cultural heritage rich in history and tradition. 

Since The Sultanate of Oman will be the host country of the ITB Berlin 2024, the campaign is continuing online and offline in leading magazines dedicated to trade tourism, such as Guida Viaggi, TTG Italia, Tourism & News and L’Agenzia di Viaggi.