Consumer engagement & events

One of the revolutions brought by the rise of the internet is the return to a consumer centered model within the communication industry .  Previously a mere recipient of mass generic advertising, the consumer has once again become a pivotal source of information in which companies have to invest. This change of perspective has radically transformed the way brands and products need to be outwardly communicated, significantly increasing the need to create a dialogue with the consumer.
After establishing the contact with consumers , we analyse the content of their exchanges and conversations, address targeted communications in all channels of their interest, keep them engaged through customized content and input. We make full use of the effective tools available to create effective online engagement. These efforts need suitable messages to be conveyed in every place and channel of interest.

Services offered:

  • Integrated campaigns
  • Events
  • Website and blog development
  • Social Media channels
  • Communities management
  • Content creation and placement
  • Consumer contest
  • Advertising
  • Media planning, buying & optimization

News

“Maldives the sun will shine again”

8 June 2020

The Maldives Tourist Board, represented in Italy by AIGO since 2020, invites all travelers to take part in an extraordinary live trip on the Visit Maldives Facebook page on June 8th, 2020 from 17:00 to 20:00, Italian time. Influencers, VIPs, local artists, personalities from the tourism industry will join in in the virtual journey, telling the wonders of… Read more

WTTC and Travel Consul launch the campaign #TogetherInTravel

24 April 2020

The World Travel & Tourism Council, in collaboration with Travel Consul, has launched a new marketing campaign, #TogetherInTravel, aimed at galvanizing the global travel and tourism community and showing how the sector is a vital part of our zest for life. The marketing campaign comprises three key elements; a highly visual and emotive video; a… Read more

AIGO and Parallelozero together to tell the story of Oman through photography

20 February 2020

THE PROJECT Oman is a young country for two main reasons: because it’s celebrating its 50th anniversary in 2020 and because 65% of its population is less than 25 years old. The Ministry of Tourism of Oman and AIGO, together with Parallelozero, launched “Young – A New Omani Generation”, a project to share the young… Read more

Convegno “The New Way of Luxury” – presente e futuro del lusso

16 April 2019

Il convegno intende esplorare i diversi aspetti del lusso e tracciare le linee di sviluppo futuro di questo importante motore dell’economia, attraverso la viva voce di testimonial di settori chiave che condivideranno esperienze, studi, visioni, progetti e servizi dedicati al mondo del luxury travel.‎ Durante il convegno sarà presentata in anteprima la ricerca di Euromonitor… Read more

#SmartTravelDay: GoEuro says “no to waste of paper”

25 July 2018

GoEuro launches the first edition of #SmartTravelDay on July 25th. In Roma Termini train station, an interesting urban forest has been set up, animated by the presence of travel influencers and the origami artist Isabella D’Amato. The message GoEuro wants to send out is crystal clear: Put the paper ticket aside, make an environmentally friendly… Read more

Summit ‘The New Way of Luxury’

10 April 2017

AIGO has organised within Bit 2017 the summit ‘The New Way of Luxury’, a focus on luxury travel trends at the presence of professionals and entrepreneurs operating in the high-end market.

Summit “The New Way of Luxury” – present and future of luxury travels

30 March 2017

AIGO organised the meeting with the Luxury Travel experts Monday 3 April at 10:00 am – Hall Amber 4 – BIT MiCo (Entrance Eginardo)

Discover Uluru from a new perspective

8 September 2016

The movie taken by a drone shows Uluru, the monolithic symbol of Australia located in Uluru / Kata Tjuta National Park in the Northern Territory, as has never been seen before. The exciting images have been made respecting the spiritual significance that Uluru has for the Anangu population, the traditional keepers of this place.

Summer is more funny in Barbados

8 July 2016

Summer Fun is a brand new digital campaign promoted by Barbados Tourism Marketing, Inc for Millennial who are looking for nature, adventure and fun at Barbados. Best Tours, Hotelplan and Viaggidea are the Italian partners of the campaign.  The island, located between Caribbean and Atlantic Ocean, is a perfect destination during the summer time, when… Read more

Sea, rum and adrenaline at Mount Gay Round Barbados Race Series 2016

13 January 2016

Mount Gay Round Barbados Race Series, the most important nautical event of the destination, back from 16 to 24 January 2016. The race, organized by Barbados Cruising Club in collaboration with Barbados Tourism Marketing Inc. and Mount Gay Rum, is the 80th edition and marks the official start of the celebrations for the 50th anniversary… Read more