One of the revolutions brought by the rise of the internet is the return to a consumer centered model within the communication industry . Previously a mere recipient of mass generic advertising, the consumer has once again become a pivotal source of information in which companies have to invest. This change of perspective has radically transformed the way brands and products need to be outwardly communicated, significantly increasing the need to create a dialogue with the consumer.
After establishing the contact with consumers , we analyse the content of their exchanges and conversations, address targeted communications in all channels of their interest, keep them engaged through customized content and input. We make full use of the effective tools available to create effective online engagement. These efforts need suitable messages to be conveyed in every place and channel of interest.
- Integrated campaigns
- Website and blog development
- Social Media channels
- Communities management
- Content creation and placement
- Consumer contest
- Media planning, buying & optimization