Public Relations & Digital PR

AIGO has experienced at first hand the evolution of public relations and digital PR which now involves a wide variety of media.

We help our clients build a relationship with consumers by organising public relations and press office  activities. We begin by performing a qualitative and quantitative analysis of brand and product presence within digital and traditional media.
Based on this overview, we then decide on the most effective approach for each channel and determine how to use and integrate the various media for maximum impact, providing consumers with rich and comprehensive messages in line with their expectations.

We employ new forms of communication – where consumers dominate the stage and journalists become bloggers – to the greatest possible advantage, designing appropriate content to be channelled into the network, establishing relationships with the most influential figures and ensuring that communications are effective within an integrated process.In order to be able to intervene quickly and to ensure results, we monitor the outcome of our activities using analytical tools to track step by step the evolution of communications.

Over the years we have gained extensive experience and developed procedures for the effective management of communications in a crisis.

Services offered:

  • Presence and reputation analysis in the media and in social media
  • Influencers mapping
  • Corporate and product communication
  • Media and social media relation
  • Media events
  • Influencers engagement
  • Media partnership
  • Link building
  • Media training
  • Contents production and placement
  • Journalists, influencers, VIP projects
  • Crisis management
  • Media events and presentations

News

AIGO for ONMT – Office National Maroc Tourisme

3 June 2021

THE PROJECT AIGO has developed for ONMT – Office National du Tourisme du Maroc a quick and effective plan to keep the attention on Morocco among Italian travelers in times of pandemic. The 3 projects have been carried out in the months of November and December 2020 with revenues until spring 2021. The use of… Read more

Avalon Waterways communicates in Italy with AIGO

27 April 2021

Avalon Waterways, the luxury river cruises of the Globus family, chooses AIGO for the launch of its first cruises dedicated to the Italian market, scheduled for summer 2021. AIGO Team will take care of the positioning of Avalon Waterways brand among the key players in the cruise sector, through b2b activities towards Italian operators. Also,… Read more

Love in lockdown, the Airbnb competition

31 March 2021

Addressed to all couples born during the pandemic

AIGO for the communication of the Municipality of Gussago

24 January 2021

AIGO was selected to define and implement the communication strategy to enhance the territory and its tourist resources.

Glass Group chooses AIGO as a partner for corporate communication and media relations

18 January 2021

Initially on the national market and then extending to foreign markets, Glass Group committed AIGO for the promotion of its own reality and its brand. The glass sector is an increasingly important sector in construction and architecture and AIGO will have the task of supporting the group, whose mission is to track demand, dynamics, business… Read more

Grand Universe Lucca entrusts AIGO to its media relations

10 December 2020

Grand Universe Lucca, a historic hotel in one of the most fascinating Tuscan cities, has chosen to rely on AIGO – a marketing and communication consultancy agency specializing in tourism, transport and hospitality – for the promotion of the hotel throughout the Italian market. Grand Universe Lucca is part of Marriott International’s Autograph Collection Hotels…. Read more

Maldives is the World’s Leading Destination of 2020!

28 November 2020

An extraordinary result at the World Travel Awards that reward the Maldives as the top destination of the year

Lisbon chooses AIGO to communicate its relaunch

9 July 2020

Increasing the tourist traffic from Italy, enhancing its presence on the media and the awareness of the city of Lisbon among Italian consumers in this delicate recovery phase

“Maldives the sun will shine again”

8 June 2020

The Maldives Tourist Board, represented in Italy by AIGO since 2020, invites all travelers to take part in an extraordinary live trip on the Visit Maldives Facebook page on June 8th, 2020 from 17:00 to 20:00, Italian time. Influencers, VIPs, local artists, personalities from the tourism industry will join in in the virtual journey, telling the wonders of… Read more

AIGO and Parallelozero together to tell the story of Oman through photography

20 February 2020

THE PROJECT Oman is a young country for two main reasons: because it’s celebrating its 50th anniversary in 2020 and because 65% of its population is less than 25 years old. The Ministry of Tourism of Oman and AIGO, together with Parallelozero, launched “Young – A New Omani Generation”, a project to share the young… Read more