Public Relations & Digital PR

AIGO has experienced at first hand the evolution of public relations and digital PR which now involves a wide variety of media.

We help our clients build a relationship with consumers by organising public relations and press office  activities. We begin by performing a qualitative and quantitative analysis of brand and product presence within digital and traditional media.
Based on this overview, we then decide on the most effective approach for each channel and determine how to use and integrate the various media for maximum impact, providing consumers with rich and comprehensive messages in line with their expectations.

We employ new forms of communication – where consumers dominate the stage and journalists become bloggers – to the greatest possible advantage, designing appropriate content to be channelled into the network, establishing relationships with the most influential figures and ensuring that communications are effective within an integrated process.In order to be able to intervene quickly and to ensure results, we monitor the outcome of our activities using analytical tools to track step by step the evolution of communications.

Over the years we have gained extensive experience and developed procedures for the effective management of communications in a crisis.

Services offered:

  • Presence and reputation analysis in the media and in social media
  • Influencers mapping
  • Corporate and product communication
  • Media and social media relation
  • Media events
  • Influencers engagement
  • Media partnership
  • Link building
  • Media training
  • Contents production and placement
  • Journalists, influencers, VIP projects
  • Crisis management
  • Media events and presentations

News

Associazione Produttori Caravan e Camper (APC) relies on AIGO for communication and marketing in Italy

3 September 2022

The Association, which brings together and represents Italian and foreign caravanning manufacturers, chooses AIGO as its agency for 360-degree management of communication and marketing strategy

AIRBNB – 1 EURO HOME

24 August 2022

The contest to live one year in Sambuca di Sicilia as digital nomad

AIGO will deal with the media relations for HO Collection

15 May 2022

An Apulian hospitality brand

AIGO recommends the Sigmund Project

23 July 2021

A free, open-source hub for the sharing of ideas for the travel industry

AIGO for ONMT – Office National Maroc Tourisme

3 June 2021

THE PROJECT AIGO has developed for ONMT – Office National du Tourisme du Maroc a quick and effective plan to keep the attention on Morocco among Italian travelers in times of pandemic. The 3 projects have been carried out in the months of November and December 2020 with revenues until spring 2021. The use of… Read more

Avalon Waterways communicates in Italy with AIGO

27 April 2021

Avalon Waterways, the luxury river cruises of the Globus family, chooses AIGO for the launch of its first cruises dedicated to the Italian market, scheduled for summer 2021. AIGO Team will take care of the positioning of Avalon Waterways brand among the key players in the cruise sector, through b2b activities towards Italian operators. Also,… Read more

Love in lockdown, the Airbnb competition

31 March 2021

Addressed to all couples born during the pandemic

AIGO for the communication of the Municipality of Gussago

24 January 2021

AIGO was selected to define and implement the communication strategy to enhance the territory and its tourist resources.

Glass Group chooses AIGO as a partner for corporate communication and media relations

18 January 2021

Initially on the national market and then extending to foreign markets, Glass Group committed AIGO for the promotion of its own reality and its brand. The glass sector is an increasingly important sector in construction and architecture and AIGO will have the task of supporting the group, whose mission is to track demand, dynamics, business… Read more

Grand Universe Lucca entrusts AIGO to its media relations

10 December 2020

Grand Universe Lucca, a historic hotel in one of the most fascinating Tuscan cities, has chosen to rely on AIGO – a marketing and communication consultancy agency specializing in tourism, transport and hospitality – for the promotion of the hotel throughout the Italian market. Grand Universe Lucca is part of Marriott International’s Autograph Collection Hotels…. Read more