Public Relations & Digital PR

AIGO has experienced at first hand the evolution of public relations and digital PR which now involves a wide variety of media.

We help our clients build a relationship with consumers by organising public relations and press office  activities. We begin by performing a qualitative and quantitative analysis of brand and product presence within digital and traditional media.
Based on this overview, we then decide on the most effective approach for each channel and determine how to use and integrate the various media for maximum impact, providing consumers with rich and comprehensive messages in line with their expectations.

We employ new forms of communication – where consumers dominate the stage and journalists become bloggers – to the greatest possible advantage, designing appropriate content to be channelled into the network, establishing relationships with the most influential figures and ensuring that communications are effective within an integrated process.In order to be able to intervene quickly and to ensure results, we monitor the outcome of our activities using analytical tools to track step by step the evolution of communications.

Over the years we have gained extensive experience and developed procedures for the effective management of communications in a crisis.

Services offered:

  • Presence and reputation analysis in the media and in social media
  • Influencers mapping
  • Corporate and product communication
  • Media and social media relation
  • Media events
  • Influencers engagement
  • Media partnership
  • Link building
  • Media training
  • Contents production and placement
  • Journalists, influencers, VIP projects
  • Crisis management
  • Media events and presentations


Convegno “The New Way of Luxury” – presente e futuro del lusso

16 April 2019

Il convegno intende esplorare i diversi aspetti del lusso e tracciare le linee di sviluppo futuro di questo importante motore dell’economia, attraverso la viva voce di testimonial di settori chiave che condivideranno esperienze, studi, visioni, progetti e servizi dedicati al mondo del luxury travel.‎ Durante il convegno sarà presentata in anteprima la ricerca di Euromonitor… Read more

AIGO welcomes Hotel Terme Merano

7 February 2019

Hotel Terme Merano, a renowned Spa facility in the South Tyrol,  entrusted AIGO with its media relations on the Italian market. The hotel, thanks to its 139 rooms and its 3 Spas (including a 3200m² rooftop facing Merano and the surrounding mountains) and its evocative location along the Passirio river, is a true benchmark when… Read more

AIGO, Israel Ministry of Tourism and Donna Moderna together for the DM Negev Adventure

22 January 2019

Five Donna Moderna readers ran a 50 miles marathon in the middle of the Negev desert to help promote Israel as a popular touristic destination.


30 October 2018

AIGO signs the new advertising campaign to promote the destination of Mauritius. The out of home activity is going to be performed in the cities of Rome and Milan from the 5th of November 2018 and will last for one month. The campaign concept focuses on the claim “Back to …” inviting travelers of the… Read more

#SmartTravelDay: GoEuro says “no to waste of paper”

25 July 2018

GoEuro launches the first edition of #SmartTravelDay on July 25th. In Roma Termini train station, an interesting urban forest has been set up, animated by the presence of travel influencers and the origami artist Isabella D’Amato. The message GoEuro wants to send out is crystal clear: Put the paper ticket aside, make an environmentally friendly… Read more

Oman, Italian arrivals booming in the first quarter of 2018: +131,2%

24 May 2018

Oman, Italian arrivals booming in the first quarter of 2018: +131,2%

Israele increases its presence in Italy with AIGO

14 April 2017

AIGO has been selected by the Israeli Government Tourist Office (IGTO) for a communication program and development program, aimed at promoting Israel to the Italian tourist market. “In 2016 we recorded a 4% growth on international arrivals, and 2017 is keeping this positive trend. Europe is one of our key markets, of which Italy has… Read more

Summit “The New Way of Luxury” – present and future of luxury travels

30 March 2017

AIGO organised the meeting with the Luxury Travel experts Monday 3 April at 10:00 am – Hall Amber 4 – BIT MiCo (Entrance Eginardo)

Anantara Opens Al Jabal Al Akhdar Resort e Al Baleed Resort Salalah by Anantara

18 November 2016

Anantara Hotels, Resorts & Spas inauguarates two new resorts in Oman: Al Baleed Salalah Resort by Anantara in the south of Oman on the shores of Dohfar and Anantara Al Jabal Al Akhdar Resort on an imposing massif of Saiq Plateau of the Sultanate of Oman.


31 October 2016

Vigevano, a city renowned for its artistic excellence, monuments and museums, but not just because it has a lot to offer in terms of events, culinary experiences and why he chose AIGO for tourism promotion.