Public Relations & Digital PR

AIGO has experienced at first hand the evolution of public relations and digital PR which now involves a wide variety of media.

We help our clients build a relationship with consumers by organising public relations and press office  activities. We begin by performing a qualitative and quantitative analysis of brand and product presence within digital and traditional media.
Based on this overview, we then decide on the most effective approach for each channel and determine how to use and integrate the various media for maximum impact, providing consumers with rich and comprehensive messages in line with their expectations.

We employ new forms of communication – where consumers dominate the stage and journalists become bloggers – to the greatest possible advantage, designing appropriate content to be channelled into the network, establishing relationships with the most influential figures and ensuring that communications are effective within an integrated process.In order to be able to intervene quickly and to ensure results, we monitor the outcome of our activities using analytical tools to track step by step the evolution of communications.

Over the years we have gained extensive experience and developed procedures for the effective management of communications in a crisis.

Services offered:

  • Presence and reputation analysis in the media and in social media
  • Influencers mapping
  • Corporate and product communication
  • Media and social media relation
  • Media events
  • Influencers engagement
  • Media partnership
  • Link building
  • Media training
  • Contents production and placement
  • Journalists, influencers, VIP projects
  • Crisis management
  • Media events and presentations


Maldives is the World’s Leading Destination of 2020!

28 November 2020

An extraordinary result at the World Travel Awards that reward the Maldives as the top destination of the year

Lisbon chooses AIGO to communicate its relaunch

9 July 2020

Increasing the tourist traffic from Italy, enhancing its presence on the media and the awareness of the city of Lisbon among Italian consumers in this delicate recovery phase

“Maldives the sun will shine again”

8 June 2020

The Maldives Tourist Board, represented in Italy by AIGO since 2020, invites all travelers to take part in an extraordinary live trip on the Visit Maldives Facebook page on June 8th, 2020 from 17:00 to 20:00, Italian time. Influencers, VIPs, local artists, personalities from the tourism industry will join in in the virtual journey, telling the wonders of… Read more

AIGO and Parallelozero together to tell the story of Oman through photography

20 February 2020

THE PROJECT Oman is a young country for two main reasons: because it’s celebrating its 50th anniversary in 2020 and because 65% of its population is less than 25 years old. The Ministry of Tourism of Oman and AIGO, together with Parallelozero, launched “Young – A New Omani Generation”, a project to share the young… Read more

AIGO teams up with tv program “Linea Verde” to promote the Sultanate of Oman

2 October 2019

THE PROJECT In a time where the Middle-East is conveying a controversial image, AIGO felt the need to promote the Sultanate of Oman by highlighting its peaceful traditions, sense of hospitality and its safe environment. AIGO team designed a project involving a top media, with a solid storytelling that could showcase the destination’s rich cultural… Read more

Convegno “The New Way of Luxury” – presente e futuro del lusso

16 April 2019

Il convegno intende esplorare i diversi aspetti del lusso e tracciare le linee di sviluppo futuro di questo importante motore dell’economia, attraverso la viva voce di testimonial di settori chiave che condivideranno esperienze, studi, visioni, progetti e servizi dedicati al mondo del luxury travel.‎ Durante il convegno sarà presentata in anteprima la ricerca di Euromonitor… Read more

AIGO welcomes Hotel Terme Merano

7 February 2019

Hotel Terme Merano, a renowned Spa facility in the South Tyrol,  entrusted AIGO with its media relations on the Italian market. The hotel, thanks to its 139 rooms and its 3 Spas (including a 3200m² rooftop facing Merano and the surrounding mountains) and its evocative location along the Passirio river, is a true benchmark when… Read more

AIGO, Israel Ministry of Tourism and Donna Moderna together for the DM Negev Adventure

22 January 2019

Five Donna Moderna readers ran a 50 miles marathon in the middle of the Negev desert to help promote Israel as a popular touristic destination.


30 October 2018

AIGO signs the new advertising campaign to promote the destination of Mauritius. The out of home activity is going to be performed in the cities of Rome and Milan from the 5th of November 2018 and will last for one month. The campaign concept focuses on the claim “Back to …” inviting travelers of the… Read more

#SmartTravelDay: GoEuro says “no to waste of paper”

25 July 2018

GoEuro launches the first edition of #SmartTravelDay on July 25th. In Roma Termini train station, an interesting urban forest has been set up, animated by the presence of travel influencers and the origami artist Isabella D’Amato. The message GoEuro wants to send out is crystal clear: Put the paper ticket aside, make an environmentally friendly… Read more