Public Relations & Digital PR

AIGO has experienced at first hand the evolution of public relations and digital PR which now involves a wide variety of media.

We help our clients build a relationship with consumers by organising public relations and press office  activities. We begin by performing a qualitative and quantitative analysis of brand and product presence within digital and traditional media.
Based on this overview, we then decide on the most effective approach for each channel and determine how to use and integrate the various media for maximum impact, providing consumers with rich and comprehensive messages in line with their expectations.

We employ new forms of communication – where consumers dominate the stage and journalists become bloggers – to the greatest possible advantage, designing appropriate content to be channelled into the network, establishing relationships with the most influential figures and ensuring that communications are effective within an integrated process.In order to be able to intervene quickly and to ensure results, we monitor the outcome of our activities using analytical tools to track step by step the evolution of communications.

Over the years we have gained extensive experience and developed procedures for the effective management of communications in a crisis.

Services offered:

  • Presence and reputation analysis in the media and in social media
  • Influencers mapping
  • Corporate and product communication
  • Media and social media relation
  • Media events
  • Influencers engagement
  • Media partnership
  • Link building
  • Media training
  • Contents production and placement
  • Journalists, influencers, VIP projects
  • Crisis management
  • Media events and presentations

News

Israele increases its presence in Italy with AIGO

14 April 2017

AIGO has been selected by the Israeli Government Tourist Office (IGTO) for a communication program and development program, aimed at promoting Israel to the Italian tourist market. “In 2016 we recorded a 4% growth on international arrivals, and 2017 is keeping this positive trend. Europe is one of our key markets, of which Italy has… Read more

Summit “The New Way of Luxury” – present and future of luxury travels

30 March 2017

AIGO organised the meeting with the Luxury Travel experts Monday 3 April at 10:00 am – Hall Amber 4 – BIT MiCo (Entrance Eginardo)

Anantara Opens Al Jabal Al Akhdar Resort e Al Baleed Resort Salalah by Anantara

18 November 2016

Anantara Hotels, Resorts & Spas inauguarates two new resorts in Oman: Al Baleed Salalah Resort by Anantara in the south of Oman on the shores of Dohfar and Anantara Al Jabal Al Akhdar Resort on an imposing massif of Saiq Plateau of the Sultanate of Oman.

VIGEVANO APPOINTS AIGO FOR THE TOURISTIC PROMOTION IN ITALY AND EUROPE

31 October 2016

Vigevano, a city renowned for its artistic excellence, monuments and museums, but not just because it has a lot to offer in terms of events, culinary experiences and why he chose AIGO for tourism promotion.

GOEURO APPOINTS AIGO FOR THE MEDIA RELATIONS IN ITALY

5 October 2016

GoEuro, the travel search platform that revolutionizes and makes easier the way to plan a trip choose AIGO for media relations and digital PR.

Katara Hospitality unveils Swiss gem Royal Savoy Lausanne, a Murwab Hotel

29 September 2016

The second Murwab Hotel in Switzerland offers a supreme splendor reminiscent of the reigning spirit and elegance of Swiss hospitality and contemporary service.

RYANAIR, THE NUMBER ONE AIRLINE IN EUROPE

19 September 2016

IATA’s latest World Airline Transport Statistics showed Ryanair once again carried more international customers than any other airline in 2015. Ryanair carried over 101.4m international passengers last year.

Discover Uluru from a new perspective

8 September 2016

The movie taken by a drone shows Uluru, the monolithic symbol of Australia located in Uluru / Kata Tjuta National Park in the Northern Territory, as has never been seen before. The exciting images have been made respecting the spiritual significance that Uluru has for the Anangu population, the traditional keepers of this place. FacebookLinkedinTwitterPinterestWhatsAppEmail

Moxy Hotels debuts in Eschborn near Frankfurt

8 September 2016

The hotel, located in Eschborn, is just 15 minutes by car or train from Frankfurt. a surprisingly affordable boutique hotel.

Ryanair appoints AIGO for PR services

2 August 2016

Ryanair, Italy’s No 1 airline, appointed AIGO as its new PR agency for Italy. Carrying 116 million passengers p.a. on more than 1,800 daily flights connecting over 200 destinations in 33 countries, Ryanair is Europe’s favourite airline. AIGO, a marketing and communications consulting agency based in Milan that has been working in the tourism, hospitality… Read more