Destination Marketing

Tourism is an important economic driver: it creates employment, generates investment and promotes economic development for a wide range of businesses that are directly or indirectly connected. Tourism is often the best way of promoting the image of a country, a region or a city.

With this in mind, and having Destination Marketing in our DNA, we have developed a strong, results-oriented approach and way of working, starting from the definition of objectives and strategy together with the client. We work following efficient operating procedures, monitoring and measuring results – often using in-house developed techniques – evaluating campaigns and following up with any fine-tuning as necessary.

With us you have a partner that provides both marketing and communications consultancy, an agency that optimises resources for projects, as well as an alert and insightful observer with the expertise to recognise opportunities, or to identify possible threats, and intervene promptly.
We are the Destination Marketing partner for the travel industry, providing market intelligence and building platforms to facilitate interaction with the market and generate trade. We are also involved in promoting institutional contacts, in addition to anticipating and proactively managing any potential crisis situations.

  • Destination Marketing
  • Market intelligence
  • Public regulator and institutional lobbying
  • Set up and management of distribution channels
  • B2B communications, trade channel training, CRM
  • Customer communications and event organisation
  • Advertising campaigns
  •  Web and social media marketing

News

Oman presented on Radio Uno RAI: a spotlight on Vision 2040 and sustainable tourism

24 April 2025

Massimo Tocchetti, President of AIGO, which represents the Ministry of Culture and Tourism of the Sultanate of Oman in Italy, was a guest on Radio Uno RAI’s programme ‘Igorá tutti in Piazza‘, hosted by Igor Righetti. During the interview, Mr. Tocchetti offered an engaging overview of Oman, beginning with Vision 2040, which emphasizes Oman’s commitment to…

New Operators Discover Qatar with AIGO

New Operators Discover Qatar with AIGO

22 January 2025

In the last week of November, 13 esteemed tour operators participated in a memorable fam trip organized by Visit Qatar, in collaboration with Qatar Airways and Q-Tours – I Viaggi del Qatar. This immersive experience offered a unique opportunity to explore the essence of Qatar, showcasing its captivating blend of tradition, innovation, and luxury. For…

Oman invests in the MICE segment

Oman invests in the MICE segment

5 July 2024

Oman is investing in the MICE segment. Oman Convention Bureau, represented in Italy by AIGO, has planned two events to highlight the Sultanate’s MICE offer to the Italian travel industry and position Oman as an emerging MICE destination. A Networking event, held at Palazzo Cordusio in Milano, attended by about 30 Incentive Houses and produced…

Oman, first fam trip dedicated to MICE

3 April 2024

AIGO has recently concluded a fam trip in Oman dedicated to MICE, organized with the invaluable support of Oman Convention Bureau, in collaboration with Zahara Tours and Oman Air. The trip saw the participation of some of the most important Italian incentive houses: BBG Gastaldi, Gattinoni Incentive, Mare 20, and Orione Eventi, along with the…

Il Sultanato dell’Oman a Milano e Roma con la campagna ‘A Gift for Life’ curata da AIGO

12 February 2024

Si è da poco conclusa la campagna “A Gift For Life“, lanciata lo scorso dicembre, che ha portato la straordinaria offerta turistica del Sultanato dell’Oman nel cuore di Milano e Roma. Visual di grande impatto hanno messo in risalto i paesaggi omaniti in Piazza Gae Aulenti, su Largo La Foppa, alle fermate San Babila e…

New York City Tourism + Conventions reinforces relation with Italian travel professionals with the 2023 Sales Mission

New York City Tourism + Conventions reinforces relation with Italian travel professionals with the 2023 Sales Mission

3 July 2023

The New York City Tourism + Conventions #SalesMission 2023 successfully concluded in Milan, Rome, and Naples from June 14th-16th. The event saw participation from 117 agencies, 30 tour operators, and 8 trade media. A delegation of 9 members from NYCtourism, including Broadway Inbound, Empire State Building, Hotel Beacon, Hudson Yards, Rockefeller Center, Summit One Vanderbilt,…

AIGO for the new “Valli Resilienti” Greenway

AIGO for the new “Valli Resilienti” Greenway

25 September 2020

THE PROJECT The “Valli Resilienti” Greenway is a network of cycling paths crossing Valle Trompia and Valle Sabbia, part of the AttivAree project funded by Fondazione Cariplo. AttivAree aims to promote the local community network and to provide it with new services, all through forms of sustainable tourism. AIGO, chosen by Fondazione Cariplo to be…

AIGO and Parallelozero together to tell the story of Oman through photography

AIGO and Parallelozero together to tell the story of Oman through photography

20 February 2020

THE PROJECT Oman is a young country for two main reasons: because it’s celebrating its 50th anniversary in 2020 and because 65% of its population is less than 25 years old. The Ministry of Tourism of Oman and AIGO, together with Parallelozero, launched “Young – A New Omani Generation”, a project to share the young…

AIGO and Fondazione Cariplo join forces to promote the Brescian Resilient Valleys

AIGO and Fondazione Cariplo join forces to promote the Brescian Resilient Valleys

2 July 2019

The “Valli Resilienti” (Resilient valleys) project, launched by the mountain communities of Valle Trompia and Valle Sabbia and co-financed by the intersectoral Attivaree program of Fondazione Cariplo, chose AIGO as a partner for a destination marketing campaign that can revamp tourism in the area and boost the appeal of the Prealps of Brescia. The Attivaree…

AIGO, Israel Ministry of Tourism and Donna Moderna together for the DM Negev Adventure

AIGO, Israel Ministry of Tourism and Donna Moderna together for the DM Negev Adventure

22 January 2019

Five Donna Moderna readers ran a 50 miles marathon in the middle of the Negev desert to help promote Israel as a popular touristic destination.