Destination Marketing

Tourism is an important economic driver: it creates employment, generates investment and promotes economic development for a wide range of businesses that are directly or indirectly connected. Tourism is often the best way of promoting the image of a country, a region or a city.

With this in mind, and having Destination Marketing in our DNA, we have developed a strong, results-oriented approach and way of working, starting from the definition of objectives and strategy together with the client. We work following efficient operating procedures, monitoring and measuring results – often using in-house developed techniques – evaluating campaigns and following up with any fine-tuning as necessary.

With us you have a partner that provides both marketing and communications consultancy, an agency that optimises resources for projects, as well as an alert and insightful observer with the expertise to recognise opportunities, or to identify possible threats, and intervene promptly.
We are the Destination Marketing partner for the travel industry, providing market intelligence and building platforms to facilitate interaction with the market and generate trade. We are also involved in promoting institutional contacts, in addition to anticipating and proactively managing any potential crisis situations.

  • Destination Marketing
  • Market intelligence
  • Public regulator and institutional lobbying
  • Set up and management of distribution channels
  • B2B communications, trade channel training, CRM
  • Customer communications and event organisation
  • Advertising campaigns
  •  Web and social media marketing


New York City Tourism + Conventions reinforces relation with Italian travel professionals with the 2023 Sales Mission

3 July 2023

The New York City Tourism + Conventions #SalesMission 2023 successfully concluded in Milan, Rome, and Naples from June 14th-16th. The event saw participation from 117 agencies, 30 tour operators, and 8 trade media. A delegation of 9 members from NYCtourism, including Broadway Inbound, Empire State Building, Hotel Beacon, Hudson Yards, Rockefeller Center, Summit One Vanderbilt,… Read more

AIGO for the new “Valli Resilienti” Greenway

25 September 2020

THE PROJECT The “Valli Resilienti” Greenway is a network of cycling paths crossing Valle Trompia and Valle Sabbia, part of the AttivAree project funded by Fondazione Cariplo. AttivAree aims to promote the local community network and to provide it with new services, all through forms of sustainable tourism. AIGO, chosen by Fondazione Cariplo to be… Read more

AIGO and Parallelozero together to tell the story of Oman through photography

20 February 2020

THE PROJECT Oman is a young country for two main reasons: because it’s celebrating its 50th anniversary in 2020 and because 65% of its population is less than 25 years old. The Ministry of Tourism of Oman and AIGO, together with Parallelozero, launched “Young – A New Omani Generation”, a project to share the young… Read more

AIGO and Fondazione Cariplo join forces to promote the Brescian Resilient Valleys

2 July 2019

The “Valli Resilienti” (Resilient valleys) project, launched by the mountain communities of Valle Trompia and Valle Sabbia and co-financed by the intersectoral Attivaree program of Fondazione Cariplo, chose AIGO as a partner for a destination marketing campaign that can revamp tourism in the area and boost the appeal of the Prealps of Brescia. The Attivaree… Read more

AIGO, Israel Ministry of Tourism and Donna Moderna together for the DM Negev Adventure

22 January 2019

Five Donna Moderna readers ran a 50 miles marathon in the middle of the Negev desert to help promote Israel as a popular touristic destination.


30 October 2018

AIGO signs the new advertising campaign to promote the destination of Mauritius. The out of home activity is going to be performed in the cities of Rome and Milan from the 5th of November 2018 and will last for one month. The campaign concept focuses on the claim “Back to …” inviting travelers of the… Read more

AIGO’s destination marketing portfolio grows thanks to Visit Finland

23 April 2018

“Italy is a very important market for Finnish incoming tourism. In 2017 we recorded 73,738 arrivals from your country, for a total of 152.084 overnight stays (+ 16%). We believe there are foundations for excellent growth and in this perspective we have entrusted the support of tourism operators and marketing services to AIGO which, with… Read more

Destination marketing: first workshop in Italy held by Qatar Tourism Authority

14 March 2018

Wednesday, 7th February 2018 at the Bou-Tek space in Milan.

2017 record for Mauritius. Italian arrivals +12%: the highest growth in the last 5 years

25 January 2018

Mauritius Tourism Promotion Authority announced the annual arrival data for the destination, which confirmed the positive trend of 2016: Italian visitors to Mauritius increased by 12% compared to the previous year. For the first time in the last five years the destination has seen double-digit growth, almost doubling the 7.4% increase recorded in 2016. In… Read more

Sultanate of Oman, Italian arrivals grow of +35% in the first semester

3 August 2017

The Ministry of Tourism of Sultanate of Oman announced the record-breaking tourism results from the Italian market: from January to June 2017 the Sultanate welcomed 22.497 visitors from Italy, an increase of 35,6% compared to the past year. Italy is the 6th international market and 4th European market for tourist arrivals. This result marks a… Read more