Destination Marketing

Tourism is an important economic driver: it creates employment, generates investment and promotes economic development for a wide range of businesses that are directly or indirectly connected. Tourism is often the best way of promoting the image of a country, a region or a city.

With this in mind, and having Destination Marketing in our DNA, we have developed a strong, results-oriented approach and way of working, starting from the definition of objectives and strategy together with the client. We work following efficient operating procedures, monitoring and measuring results – often using in-house developed techniques – evaluating campaigns and following up with any fine-tuning as necessary.

With us you have a partner that provides both marketing and communications consultancy, an agency that optimises resources for projects, as well as an alert and insightful observer with the expertise to recognise opportunities, or to identify possible threats, and intervene promptly.
We are the Destination Marketing partner for the travel industry, providing market intelligence and building platforms to facilitate interaction with the market and generate trade. We are also involved in promoting institutional contacts, in addition to anticipating and proactively managing any potential crisis situations.

  • Destination Marketing
  • Market intelligence
  • Public regulator and institutional lobbying
  • Set up and management of distribution channels
  • B2B communications, trade channel training, CRM
  • Customer communications and event organisation
  • Advertising campaigns
  •  Web and social media marketing

News

AIGO LAUNCHES THE NEW ADVERTISING CAMPAIGN TO PROMOTE THE ISLAND OF MAURITIUS

30 October 2018

AIGO signs the new advertising campaign to promote the destination of Mauritius. The out of home activity is going to be performed in the cities of Rome and Milan from the 5th of November 2018 and will last for one month. The campaign concept focuses on the claim “Back to …” inviting travelers of the… Read more

AIGO’s destination marketing portfolio grows thanks to Visit Finland

23 April 2018

“Italy is a very important market for Finnish incoming tourism. In 2017 we recorded 73,738 arrivals from your country, for a total of 152.084 overnight stays (+ 16%). We believe there are foundations for excellent growth and in this perspective we have entrusted the support of tourism operators and marketing services to AIGO which, with… Read more

Destination marketing: first workshop in Italy held by Qatar Tourism Authority

14 March 2018

Wednesday, 7th February 2018 at the Bou-Tek space in Milan.

2017 record for Mauritius. Italian arrivals +12%: the highest growth in the last 5 years

25 January 2018

Mauritius Tourism Promotion Authority announced the annual arrival data for the destination, which confirmed the positive trend of 2016: Italian visitors to Mauritius increased by 12% compared to the previous year. For the first time in the last five years the destination has seen double-digit growth, almost doubling the 7.4% increase recorded in 2016. In… Read more

OMAN: ITALIAN ARRIVALS INCREASED +35.3% IN 2017

18 January 2018

The Sultanate saw its absolute record and confirms itself as a popular destination for 2018

Sultanate of Oman, Italian arrivals grow of +35% in the first semester

3 August 2017

The Ministry of Tourism of Sultanate of Oman announced the record-breaking tourism results from the Italian market: from January to June 2017 the Sultanate welcomed 22.497 visitors from Italy, an increase of 35,6% compared to the past year. Italy is the 6th international market and 4th European market for tourist arrivals. This result marks a… Read more

AIGO for South African Tourism within Southern Europe

26 May 2017

AIGO has been selected by South African Tourism – Southern Europe to support the implementation of its strategy in France, Italy and Spain. Also, with the support of two members of the Pangaea Network, of which AIGO is a co-founder, Indigo for France and The Blue Room Project for Spain. “We are very happy with… Read more

Positive results for Mauritius: Italian arrivals up 43% in April, 2017

19 May 2017

Mauritius Tourism Promotion Authority has released numbers that show the destination has in fact recorded continuous and sustained growth. The arrivals are up an enormous 43% (April, 2017), from the same period in 2016, with a total of 2,971 Italian tourist arrivals in Mauritius. We confirmed this positive trend early at the end of 2016,… Read more

Costa Rica launches its promotional plan in Italy with AIGO

19 May 2017

AIGO has been selected by Instituto Costarricense de Turismo – Costa Rica Tourism Board to be the countries Italian representative. “The decision to invest in the Italian market was a natural choice: we strongly believe in European markets, and for this reason we developed a medium-term strategy with the support of Pangaea Network. The Italian… Read more

LITHUANIA PRESENTS THE NEW TOURISTIC BRAND.

27 October 2016

“Lithuania. Real is beautiful “- The country focus on the authenticity of its culture and nature