Tourism is an important economic driver: it creates employment, generates investment and promotes economic development for a wide range of businesses that are directly or indirectly connected. Tourism is often the best way of promoting the image of a country, a region or a city.
With this in mind, and having Destination Marketing in our DNA, we have developed a strong, results-oriented approach and way of working, starting from the definition of objectives and strategy together with the client. We work following efficient operating procedures, monitoring and measuring results – often using in-house developed techniques – evaluating campaigns and following up with any fine-tuning as necessary.
With us you have a partner that provides both marketing and communications consultancy, an agency that optimises resources for projects, as well as an alert and insightful observer with the expertise to recognise opportunities, or to identify possible threats, and intervene promptly.
We are the Destination Marketing partner for the travel industry, providing market intelligence and building platforms to facilitate interaction with the market and generate trade. We are also involved in promoting institutional contacts, in addition to anticipating and proactively managing any potential crisis situations.
- Destination Marketing
- Market intelligence
- Public regulator and institutional lobbying
- Set up and management of distribution channels
- B2B communications, trade channel training, CRM
- Customer communications and event organisation
- Advertising campaigns
- Web and social media marketing