AIGO Consulting

AIGO helps the management team of its clients identify and define the most effective strategies to seize new market opportunities.

We work in synergy with our clients to define market data and research-based information, proposing innovative and effective approaches. We identify products and their positioning, evaluate opportunities present in various distribution channels, and develop key messages. We also design the organisation, operating structures and tools required to implement development processes.

We act as an extension of our client’s management, while also inspiring the organisation and their internal marketing teams.

  • Management consultancy
  • Market, trend and scenario analysis
  • Qualitative and quantitative research
  • Definition and implementation of organisational procedures
  • Operational facility management
  • Performance measurement systems

News

Oman, first fam trip dedicated to MICE

3 April 2024

AIGO has recently concluded a fam trip in Oman dedicated to MICE, organized with the invaluable support of Oman Convention Bureau, in collaboration with Zahara Tours and Oman Air. The trip saw the participation of some of the most important Italian incentive houses: BBG Gastaldi, Gattinoni Incentive, Mare 20, and Orione Eventi, along with the…

“Viva la libertà, con stile” is the new APC Campaign Slogan

“Viva la libertà, con stile” is the new APC Campaign Slogan

10 November 2022

Travelling by camper van as a new luxury experience towards voyagers of all ages.

Associazione Produttori Caravan e Camper (APC) relies on AIGO for  communication and marketing in Italy

Associazione Produttori Caravan e Camper (APC) relies on AIGO for communication and marketing in Italy

3 September 2022

The Association, which brings together and represents Italian and foreign caravanning manufacturers, chooses AIGO as its agency for 360-degree management of communication and marketing strategy

AIRBNB – 1 EURO HOME

AIRBNB – 1 EURO HOME

24 August 2022

The contest to live one year in Sambuca di Sicilia as digital nomad

The Outdoor Summer of Italians

The Outdoor Summer of Italians

10 August 2021

Summer 2021 sees outdoor holidays as protagonists, with 50% of travellers choosing outdoor structures for short 1-2 nights holidays, registering a 12% growth over 2020.  The choice of holiday villages is decreasing, in favour of farm holidays, mountain huts and camping with caravans.  The most preferred destinations and dates of travel For open-air holidays, August…

AIGO Bimonthly Newsletter – Summer 2021

AIGO Bimonthly Newsletter – Summer 2021

2 August 2021

  SURVEY & FOOD FOR THOUGHTS The sixth edition of the European Travel Commission’s monitor, which examined the travel intentions (national and continental) of Europeans, shows positive signs for this Summer: when asked about the possibility of making a trip by the end of August: 56% of respondents – never had similar percentages been reached in previous editions,…

The restart of tourism in Europe: the new ETC monitor and the reborn confidence of European citizens

The restart of tourism in Europe: the new ETC monitor and the reborn confidence of European citizens

17 May 2021

After facing a difficult year, European citizens are finally ready to start over. That’s what emerges from the sixth edition (dated April 2021) of the European Travel Commission‘s monitor, which examined travel intentions (for national and continental trips) of Europeans. Confidence and desire to travel The first important evidence of a reborn confidence can be…

AIGO Bimonthly Newsletter – Luxury Tourism

AIGO Bimonthly Newsletter – Luxury Tourism

15 April 2021

  LUXURY TOURISM SURVEYS & FOOD FOR THOUGHTS Professional travel advisors interviewed by the annual Pulse of the Industry Survey by Strategic Vision are convinced that the progress of the vaccination campaign will soon lead to the restart of the luxury tourism industry.  A slight majority of them have already booked a trip in 2021 (53%), while another 41%…

The impact of Covid-19 on global travel distribution  – February 2021

The impact of Covid-19 on global travel distribution – February 2021

11 March 2021

the findings from our third Global Travel Distribution COVID-19 IMPACT Survey

AIGO Bimonthly Newsletter – 2021 Tourism Trends

AIGO Bimonthly Newsletter – 2021 Tourism Trends

15 February 2021

DATA & SURVEYS  According to Expedia research, 50% of interviewed tourists are comfortable with planning a trip in the next 12 months, but following certain conditions. 75% of the answers showed that people will consider a must the use of masks, contactless services and fare flexibility, with policies that don’t involve cancellation fees. 24% of…