AIGO Consulting

AIGO helps the management team of its clients identify and define the most effective strategies to seize new market opportunities.

We work in synergy with our clients to define market data and research-based information, proposing innovative and effective approaches. We identify products and their positioning, evaluate opportunities present in various distribution channels, and develop key messages. We also design the organisation, operating structures and tools required to implement development processes.

We act as an extension of our client’s management, while also inspiring the organisation and their internal marketing teams.

  • Management consultancy
  • Market, trend and scenario analysis
  • Qualitative and quantitative research
  • Definition and implementation of organisational procedures
  • Operational facility management
  • Performance measurement systems

News

The Outdoor Summer of Italians

10 August 2021

Summer 2021 sees outdoor holidays as protagonists, with 50% of travellers choosing outdoor structures for short 1-2 nights holidays, registering a 12% growth over 2020.  The choice of holiday villages is decreasing, in favour of farm holidays, mountain huts and camping with caravans.  The most preferred destinations and dates of travel For open-air holidays, August… Read more

AIGO Bimonthly Newsletter – Summer 2021

2 August 2021

  SURVEY & FOOD FOR THOUGHTS The sixth edition of the European Travel Commission’s monitor, which examined the travel intentions (national and continental) of Europeans, shows positive signs for this Summer: when asked about the possibility of making a trip by the end of August: 56% of respondents – never had similar percentages been reached in previous editions,… Read more

The restart of tourism in Europe: the new ETC monitor and the reborn confidence of European citizens

17 May 2021

After facing a difficult year, European citizens are finally ready to start over. That’s what emerges from the sixth edition (dated April 2021) of the European Travel Commission‘s monitor, which examined travel intentions (for national and continental trips) of Europeans. Confidence and desire to travel The first important evidence of a reborn confidence can be… Read more

AIGO Bimonthly Newsletter – Luxury Tourism

15 April 2021

  LUXURY TOURISM SURVEYS & FOOD FOR THOUGHTS Professional travel advisors interviewed by the annual Pulse of the Industry Survey by Strategic Vision are convinced that the progress of the vaccination campaign will soon lead to the restart of the luxury tourism industry.  A slight majority of them have already booked a trip in 2021 (53%), while another 41%… Read more

The impact of Covid-19 on global travel distribution – February 2021

11 March 2021

the findings from our third Global Travel Distribution COVID-19 IMPACT Survey

AIGO Bimonthly Newsletter – 2021 Tourism Trends

15 February 2021

DATA & SURVEYS  According to Expedia research, 50% of interviewed tourists are comfortable with planning a trip in the next 12 months, but following certain conditions. 75% of the answers showed that people will consider a must the use of masks, contactless services and fare flexibility, with policies that don’t involve cancellation fees. 24% of… Read more

Glass Group chooses AIGO as a partner for corporate communication and media relations

18 January 2021

Initially on the national market and then extending to foreign markets, Glass Group committed AIGO for the promotion of its own reality and its brand. The glass sector is an increasingly important sector in construction and architecture and AIGO will have the task of supporting the group, whose mission is to track demand, dynamics, business… Read more

Italy Update, December 2020

2 December 2020

SURVEYS & TRENDS Good news for the global tourism sector is coming from the European Travel Commission study, which interviewed almost 6 thousand people across Europe. According to the results, 78% of the respondents are currently planning to travel in Europe as soon as travel bans are lifted.  Their worries, as shown by similar studies, revolve around… Read more

Italy Update, November 2020

13 November 2020

SURVEYS & TRENDS AIGO and Travel Consul launched an update of its global survey on COVID-19 impact over the tourism industry. The survey features answers from over 1.000 tourism professionals in over 20 markets. The results showed that tourism professionals are still facing a crisis (with high rates of cancellations or postponements to 2021, 71% and 46%… Read more

The impact of Covid-19 on travel distribution – September 2020

30 October 2020

Over 1,000 tour operators and travel agents across the main markets participated in the survey, which ended on September 28th.