Italy Update, 8-12 June 2020

12 June 2020

The opening of Regions and borders with EU countries led over to the arrival of the first tourists from Italy and EU to the main tourist destination in our country. This is an important step to generate a positive impact on the industry and, in general, for the Italian economy, expected to grow even more during the month of June, when all borders will be opened from June 15th and the Summer season will be further boosted. More info

More info on Covid-19 cases in Italy.


Touring Club carried out a research to understand the sentiment of Italians for the upcoming Summer holidays. The survey on the community shows first of all that 71% will go on holiday next summer: Italy is the preferred choice of 94% of those interviewed, 46% will choose the sea, while 30% will spend their holidays in the mountains. If usually, the Italy-foreign ratio expressed by the community was about 60-40, in Summer 2020 there is a much stronger polarization: 94% will choose a domestic destination.  The sea remains essential in the Summer (46%), but the mountains will gather a large number of preferences (30%), while inland areas with their villages are very popular: 9%, compared to 6% last year. The majority of Italians aim at places that are not very crowded for the 2020 holidays (76%): habits are therefore adapted to the current situation, but without particular concerns. More info

GDO Supports Italian tourism: Penny Market, food discounters of the Rewe Group, launches “Abbracciamo il Turismo Italiano”, an initiative aimed at giving concrete help to the chain of businesses linked to tourism activities. The project offers Penny Market customers with Penny cards discounted rates on sensory trips and experiences in a selection of facilities. It starts on June 11th with Puglia and then, from June 25th, the Veneto region. More info is an online community made up of over 20,000 travellers and 500 specialized travel bloggers, who share opinions, experiences and advice on a daily basis through articles and travel diaries with highly informative content. During the lockdown, the community sent out a strong signal through the section “Let’s travel with the mind” on the website and social pages, where the beauty of  Italy was celebrated daily through virtual tours to discover the Bel Paese. From the moment of the go-ahead, the portal launched a communication campaign that included the daily publication of content entirely dedicated to Italy. From the ranking of the most beautiful beaches to the list of small villages to visit, passing through the attractions not to be missed region by region. But above all, a series of focus articles entirely focused on specific, lesser-known small tourist destinations. More info

From abroad

Europe is ready to open: from June 15th to July 1st most of the main countries will open their borders to European and foreign travellers. More info


On June 11th at 6 pm. Vanity Fair inaugurated Vanity Fair Stage in digital version and organized in collaboration with Magnum on the occasion of the launch of the new Magnum Ruby. This event will be the forerunner of a series of events planned by the magazine for the coming months.


Corriere Buone Notizie has launched an event (the first in digital format) dedicated to people, civil society and solidarity, back in fashion with the coronavirus emergency. It begins Thursday, June 11 at 9 am with the director of Corriere della Sera Luciano Fontana who talks with the President of the Constitutional Court Marta Cartabia on citizens, rights and republic.



German golf champion Martin Kaymer and Italian-German TV presenter Sarah Valentina Winkhaus have sided with four Florentine non-profit organizations, donating them a large part of the fundraising (12,000 euros) they set up in Germany on the occasion of the Coronavirus emergency.


Michael Jordan and the Jordan brand (produced by Nike) take the field in support of civil rights. The basketball legend pledges to donate $100 million (or €88.4 million at today’s exchange rate) over 10 years to organizations committed to ensuring racial equality, social justice and greater access to education.


Dolce&Gabbana, after a 15-year separation, surprisingly returned to the Italian Fashion Chamber saying :”union is strength”. The brand will present the men’s 2021 collection on July 15th with a live show, at a safe distance, at the Humanitas University campus.



Airbnb has released a list of destinations that have become famous for appearing in a number of TV series and are now available for rent for the 2020 Summer holidays.



Palazzo Ducale invites to a unique encounter with an artistic masterpiece: Monet’s “Water Lilies” to transform social distancing into an authentic opportunity to approach art and aesthetic experience.


The Pinacoteca di Brera reopens, which returns to show its masterpieces on June 9, after 3 months of closure. Exactly the same day, 70 years ago, on June 9, 1950, the Pinacoteca reopened to the public after the bombing of 1943. Admission will be restricted, to small groups booked in advance and visits will be free until the autumn.