Italy Update, 29th June – 3rd July 2020

3 July 2020

European Union allowed international travels starting from July 1st to 15 countries: Algeria, Australia, Canada, Georgia, Georgia, Japan, Montenegro, Morocco, New Zealand, Rwanda, Serbia, South Korea, Thailand, Tunisia and Uruguay. The stop remains valid for those countries still registering relevant numbers of contagions of COVID-19, including USA Brazil and Russia. More info

TRAVEL IN NUMBERS
According to a research by Expedia Group, also confirmed by data collected by Enit, this Summer will see Italy as protagonist: the most sought-after destinations by Italians will on Expedia Group platform are Lake Como, Lake Garda and the Alpine peaks of Lombardy, Trentino-Alto Adige, Valle d’Aosta and South Tyrol. The mountains, especially in this period, are back in fashion and are chosen by Italians to enjoy moments away from stress and in close contact with nature, ideal places for outdoor and solitary walks. A survey reveals that the mountain is the preferred destination for 30% of those interviewed.

Unlike what happened in 2019, in the COVID-19 era Italians moved in two opposite directions: either they were looking for ‘same day’ accommodation or they booked well in advance, looking for holidays 60-90+ days in advance with almost 60% of searches took place so much before the actual stay. In addition, there is a significant percentage (35%) of ‘undecided searchers’ who navigated on Expedia Group websites to look for accommodation without a specific ‘date of stay’ in mind. More info

OPEN FOR BUSINESS

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*The openings of the borders  are intended without quarantine period at entry.

NEWS FROM THE WORLD

NEWS FROM ITALY

MEDIA

Wired launches Reset, the new issue dedicated to stories and ideas for a new start in the post-Covid-19 era. The post-pandemic world must seize the opportunity to start from scratch in many key sectors, relying on digital and technology: the issue will propose contributions from leading columnists and investigative journalists on the hot topics: the proper use of smart working, the restart of the school system, the rethinking of some mechanisms of the global economy, the health of the entertainment industry, data management in respect of privacy, the redesign of architectural spaces and much more.

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BRAND

Microsoft, in the month dedicated to LGBTQI+ pride, decided to implement a series of concrete actions and some charitable initiatives, events and games on Xbox: a $250,000 donation will go to various non-profit associations around the world, which are fighting to defeat racial and sexual discrimination.

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PEOPLE

A group of Italian actors launched the initiative HOMEShakes – The tragic world of daily deeds to bring the theater into everyone’s homes: it consists in  a series of ironic short films made at home, inspired by the works of William Shakespeare and interpreted by the voices of actresses and actors from all over Italy.  

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