Italy Update, 25-29 May 2020

29 May 2020

Social and economic life is gradually getting back to normality, with a lot of attention to the respect of health measures and social distancing especially during the night and the weekend: few cities all over Italy introduced additional policies in particular for bars and restaurants to avoid crowds around the streets during the night and the weekend.

The key topic of the week is the reopening of regional and national borders: from June 3rd, it would be
possible to freely move around Italy but some restrictions may be applied in few Regions where contagions are
still higher respect to national average, including Lombardy. Minister of Foreign Affairs Di Maio affirmed that
they will likely open country borders on June 15th and they are working with other European countries to
assure an European tourism for the Summer. More info

 

More info on Covid-19 cases in Italy.

 

TRENDS 

According to a review by Euromonitor defining International’s Top 10 Global Consumer Trends in the days of the coronavirus, the new consumer will have to be involved and, above all, reassured by brands. The consumer will prefer delivery, as well as contactless exchanges, with focus on hygiene even before the green aspects. He/She will tend to isolate him/herself, spend more time at home and on social media. Companies will have to think out of the box and find a new balance to satisfy him. Technology will be the real tool to win this new challenge. More info

 

In the last two months, Booking.com analyzed millions of “wish lists” of travelers, with facilities listed in over 100,000 different destinations, to share what is in the dreams of people who are looking forward to the right time to return to travel. Bali, Andalusia, London, Florida and Paris continue to be at the top of the dreams of travelers around the world, but it is domestic tourism that occupies more than half (51%) of “wish lists” globally, an increase of 18% compared to 2019 data in the same period (33%). The figure increases if you look at Italy, where domestic travel accounts for 61% of Italians’ wishes, compared to 53% in 2019. More info

Following a research on Airbnb, Summer 2020 will back to the ’60-style: Italian, longer and with the family, with Sicily, Sardinia, Puglia, Trentino Alto-Adige and the Etruscan Coast as the most sought after destinations. Due to the need for social distancing, the choice of accommodation concentrates on the independent house with 62% of Italians to opt for independent solutions, such as single houses, villas and bungalows, while the demand for apartments represents only 7% of requests compared to 17% last year.  Among the most requested services, the swimming pool exceeds wi-fi for the first time, followed by the possibility of introducing pets, equipped kitchen, jacuzzi and air conditioning. More info

From the latest research published by Mabrian Technologies very comforting data emerge based on the perception of safety of travelers to the destination Italy: based on the analysis of online mentions related to tourism to Italy made from country itself but also from France, Spain, Germany and UK, the peak of the correlation between Covid-19 and Italian tourism dates back to March 18. According to the research carried out by the platform, today 93% of European social mentions related to Italian tourism have no correlation with the virus. More info

 

Italy insights

 

From abroad

 

Hotels & TOs

 

Transports & Cruises 

SITA, a global provider of air transport technology, accelerates the path to the development of a permanent digital identity that can be used “for life”, and no longer valid only for a single trip. The new “digital” credentials will be able to replace different documents, such as passport, plane ticket or membership card. More info 

 

MEDIA

Vogue Italia launches Far Away So Close: a new live streaming schedule. This platform proposes itself as an open place of comparison and exchange of ideas, proposals and points of view of the great protagonists of Italian and international fashion to propose new challenges to the fashion industry. Vogue Italia and L’Uomo will offer to this wide debate on fashion their international audience of over 3 million unique users and 7.8 million followers. Read more


The Rai National Symphony Orchestra returns to the hall but without an audience. In this emergency Covid phase 2 the orchestra will return with a season of 7 concerts, four symphonic and three chamber concerts, which will be broadcast live on Thursday on Radio Rai 3 but also streaming on Rai Play and Rai 5. Read more 


PEOPLE

The actress Salma Hayek together with CHIME FOR CHANGE and KERING FOUNDATION launches a campaign against violence against women: #StandWithWomen. This campaign, also supported by Gucci, was conveyed through a video message in which the actress invites the global community to unite with women around the world and symbolically take a stand against gender-based violence, particularly at a time like this, when access to health services and other support resources is limited. Read more  


J.K. Rowling is posting a fairy tale online: “The Ickabog” to make kids dream during lockdown. All copyrights to The Ickabog, when it will be published, will go to people and categories particularly affected by the coronavirus pandemic. Read more  


BRANDS

Google Maps, the navigation system of the Mountain View giant, has thought about people with motor disabilities and has decided to launch a new function designed to simplify, at least in practice, their needs. The new feature is called “Accessible Places” and will allow users to know before going there if the place or building they want to reach has access and services for people with disabilities. Read more  


The DNA of a successful logo and some famous examples | PixartprintingAmazon launches a new initiative to lift small independent designers out of the crisis. With the support of the CFDA (the American Chamber of Fashion), many independent designers have agreed to sell their clothes on an ad hoc platform created within the “shop that has everything”. Read more 

 


OTHERS

The Arte Sano project in Guatemala: a group of Guatemalan brands launches a fundraiser to support local artisan families against Coronavirus. The project aims to raise $40,000 to feed and help 650 artisans and their families.  Read more 


Nasce il «Sentiero dei Parchi», un lungo cammino su e giù per l ...Thanks to a memorandum of understanding between the Italian Alpine Club and the Ministry of the Environment, the creation of a hiking trail has been initiated: the “Sentiero dei Parchi”, which will touch all the 25 national parks in the country. Read more