Avalon Waterways, the luxury river cruises of the Globus family, chooses AIGO for the launch of its first cruises dedicated to the Italian market, scheduled for summer 2021.
AIGO Team will take care of the positioning of Avalon Waterways brand among the key players in the cruise sector, through b2b activities towards Italian operators. Also, we will be presenting the product to the media with on and offline communication tools and digital marketing activities to intercept an audience of potential travellers.
The Avalon Waterways cruises on the Rhine and Danube represent an extremely attractive product for summer 2021. Designed for demanding traveller, the fleet offers utmost comfort, an exclusive service and a wide range of experiences both on board and ashore. Their ships meet the demand for new products to experience some of the most spectacular European landscapes, in total safety.
“We are pleased to welcome Avalon Waterways to our client portfolio. We will provide the brand with our thirty-year experience in the travel industry, proposing a mix of activities addressed to trade and media, in order to contribute to the Avalon Waterways positioning and support the launch of this product specifically designed for the Italian customers” says Massimo Tocchetti, President of AIGO, who adds on “As shown by several studies and researches, the desire to travel is increasing among Italian tourists, who are already selecting the best options for a safe holiday, rich in personal experiences and stress-free. Avalon Waterways cruises fit perfectly in this context”.