VIGEVANO APPOINTS AIGO FOR THE TOURISTIC PROMOTION IN ITALY AND EUROPE

Vigevano, a town of historical and cultural interest near Milan, relies on AIGO, consulting agency specializing in marketing and communications in tourism, travel and hospitality, for tourism promotion involving both Italian and European media.

Renowned for its artistic excellence, among which include the famous Piazza Ducale and the Sforzesco Castle, Vigevano offers a rich monumental and museum system. Beside the cultural offer, great attention will be given to events, the environment and nature trails of the Ticino Park as well as promote the gastronomic experiences in rice are an excellence of the territory.

“Vigevano offers a rich parterre of activities related to culture, history and gastronomy of the area, making it perfect for a day trip or a stopover in itineraries related to the capital of Lombardy. From the Shoe Museum, whose collection includes historic objects that starting from the historic slipper of Beatrice D’Este through the centuries in a style course and fashion footwear; the recent multimedia exhibition of Leonardo; through events and activities in the Ticino Park, the offer is multifaceted and varied. ” says Riccardo Ghia, Counsil member. “With the experience and the know-how of AIGO in the tourism area we are confident that we will increase the media visibility of our city to potential visitors, to the benefit of local merchants and the city fabric, highlighting the vitality and spirit of Vigevano, involving historical figures of the city, and trade associations. ”

“We are very pleased to collaborate with a city of great historical and cultural charms as Vigevano. Together with the city we will develop activities for Italian and international media to promote cultural heritage and events in the city. We are confident that this collaboration will be able to attract many visitors from different markets” comments Massimo Tocchetti, AIGO President.