Building the narrative of a destination means shaping a strategic journey, capable of evolving over time while maintaining consistency and recognisability. At AIGO, together with Visit Emilia, we believe that this process represents a continuous storytelling. It is designed to accompany visitors from discovery to sharing of deeper values. In mid-2025, with the campaign “Conosci…
The Ministry of Tourism of Sultanate of Oman announced the record-breaking tourism results from the Italian market: from January to June 2017 the Sultanate welcomed 22.497 visitors from Italy, an increase of 35,6% compared to the past year. Italy is the 6th international market and 4th European market for tourist arrivals. This result marks a…
What will be the role of intermediation? Do intermediaries will disappear? Will consumer be increasingly independent in booking a trip? These and other questions are answered in the second edition of the study “The Future of Travel Distribution” conducted by AIGO, marketing and communications agency specializing in tourism, travel and hospitality, in collaboration with partners…