Young people born in the last twenty years of the millennium represent the target on the rise in tourism in 2015 (+ 32% compared to 2014).
Segmint’s research notes that 36% of Millennials (aged 18 to 24 years old) allocate the biggest share of their budget to leisure, food, focussing on low cost transport (plane or ship); while 26% say they plan one trip during the year.
Their spending power is related to their financial means on bank accounts, they limite the use of their credit cards.
Sources:
Wyse, World Youth, Student and Educational Travel Confederation
IPK International European Travel Monitor