Millenials as target of tourism in futureResearch 8 July 2015
Young people born in the last twenty years of the millennium represent the target on the rise in tourism in 2015 (+ 32% compared to 2014).
Segmint’s research notes that 36% of Millennials (aged 18 to 24 years old) allocate the biggest share of their budget to leisure, food, focussing on low cost transport (plane or ship); while 26% say they plan one trip during the year.
Their spending power is related to their financial means on bank accounts, they limite the use of their credit cards.
Wyse, World Youth, Student and Educational Travel Confederation
IPK International European Travel Monitor