GOEURO APPOINTS AIGO FOR THE MEDIA RELATIONS IN ITALY

GOEURO, the travel search platform that allows customers to search and book rail, bus and air transport across Europe, appointed AIGO, marketing and communication consulting agency specialized in tourism, transport and hospitality, for media relations and Digital PR in Italy.

Born in 2013 in Berlin from an idea of Naren Shaam, GoEuro revolutionizes and makes easier the way to plan a trip providing customers with more choice, transparent pricing, travel times and easier booking. Today GoEuro operates in 12 European markets and has partnerships with over 500 European transport operators, guaranteeing to its customer a complete and widespread service. In 2015 GoEuro opened in the Italian market with the launch of GoEuro.it and the App in Italian for iOS and Android.

GoEuro wants to take advantage of Italian market “Italy is a key market with a strong potential for GoEuro: since we launched the Italian version of the platform we saw a constant grow in bookings”, said Cécile Lasota, Head of Branding and Communication. The purpose is to consolidate the presence in the Italian markets “We want to reinforce our presence, reputation and visibility in this market. We are confident we found in Aigo the right partner that, thanks to its experience and specific know-how, will help to reach our objectives and position GoEuro as a top of mind in the travel search for Italian travelers”.  

Massimo Tocchetti, President of AIGO is pleased to announce GoEuro joins Aigo  “We are excited to start this travel with GoEuro, an innovative platform which is already having success in Italy, thanks to its intuitive formula allowing travellers to easily organize a trip in Europe. We will work with GoEuro reinforce the awareness and the positioning of the brand in the market though activities and initiatives that involve the media and e-nfluencers”.