Digital Marketing Coordinator
Luca joined AIGO in 2017 and after completing an intensive training on destination marketing, he moved to the digital team where he now takes care of implementing online campaigns for the agency’s clients, managing contents and measuring performance on a daily basis to optimize KPIs.
Data analysis, attention to detail and ongoing updating are his primary keywords always flanked by a steady desire to learn and create. More of a backpacker than a tourist, Luca experienced love at first sight for digital marketing and has a bee in his bonnet about foreign languages.
He graduated in Modern Languages at the University of Parma, specializing in English and Spanish. After a period working as a translator, he decided to attend the Master in Economics and Tourism Management at Ca’Foscari University in collaboration with CISET. Here, life at close quarters with neuromarketing science allowed Luca to present his first project work dedicated to Tourism Inbound Marketing.