18 January 2018

The Sultanate saw its absolute record and confirms itself as a popular destination for 2018

2017 has been a record year for the Sultanate of Oman which welcomed 43,664 Italian travelers, registering a 35.3% growth compared to the previous year. Italy is currently Oman’s fourth European market, after UK, Germany and France and its sixth international market. In 2017 a total number of 702,922 tourists from all over the world chose the Sultanate as destination for their travels, a 13.1% increase compared to 2016.


2017 has been characterized by an overall growth and a significant increase of the Italian market has been made over the past year“, said Massimo Tocchetti, Representative for Italy of the Sultanate of Oman Tourism Office.These achievements are the result of a two-tier strategy mix: the first involves positioning the destination on medium/high-cultured travelers, who chose traditional tour operators; on the other hand, the second approach is focused on promoting the country to a more holiday-oriented public – especially couples and families with children – who prefer beach holidays at Salalah and rely on specialized tour operator”. As for future projects Massimo Tocchetti added: “For 2018 the sentiment among operators is still positive and we will keep supporting the market, both on the trade front and towards the consumer, in order to offer unique experiences to each different tourist target, enhancing Oman’s cultural and natural heritage at its best. We will address our strategy to various targets, focusing on the distinctive features of the country, the outstanding experiences it offers and, last but not least, always recalling that Oman is one of the safest countries in the word.”


Good news does not end  here: Muscat International Airport will open at the end of the Spring, while, after the recent opening of the Mysk Al Mouj Hotel, home of the Al Muoj Muscat Marathon, another resort will be inaugurated: Kempinski Hotel, a luxury hotel with a two-kilometers long private beach, a 18-hole golf course and the largest yacht marina in the country.  The 5-star Al Husn hotel  by Shangri-la has also been refurbished and is said to open soon. Finally, following important renovations, Ritz-Carlton’s Al Bustan Palace, the five-star resort of the with one of the most beautiful spas in the world, Six Senses, will open during the Fall.


And again, the port of Muscat seems to be destined to become more and more an attraction  for visitors rather than a commercial hub, thanks to the new Muttrah Fish Market, designed by the Norwegian studio Snøhetta and already become a urban landmark.