Mauritius Tourism Promotion Authority appoints AIGO again as representative in the Italian marketNews 25 September 2015
Mauritius Tourism Promotion Authority assegna di nuovo ad AIGO l’incarico di rappresentante per il mercato Italiano
Mauritius Tourism Promotion Authority (MTPA) entrusts the management of the promotion of Mauritius to AIGO, a marketing consultancy agency in the tourism industry.
AIGO will be in charge of communication in the Italian market, fourth in Europe in terms of arrivals. The marketing plan includes targeted distribution actions, marketing activities for consumers, consumer engagement, events, media relation and Digital PR.
Mauritius promotion will focus on the variety of experiences the island offers, meeting needs and aspirations of different segments of travellers. Activities are aimed to reach several targets, from the most traditional ones, as couples and honeymooners, to growing segments as families, who can count on a wide offer of dedicated structures and facilities; young people who love active holidays, who will find many sport activities and excursions to discover the nature of the island; golfers, who will have at disposal some of the best golf courses of the world. Luxury segment is also very influent, supported by the presence of high level hotels and facilities, and MICE, with dedicated actions to reposition the island as a top destination for meeting and incentives.
Mauritius has always been one of the most favorite destination for Italian travelers, thanks to its amazing beaches, its climate, the spectacular territory, local culture and traditions and the unique welcome which make it a perfect destination to visit at any time of the year and adapt for the needs and desires of all travelers.