Katara Hospitality Excelsior Hotel Gallia Grand Opening

21 September 2015

May 12th, 2015 – Milan

Objectives
Drive brand awareness of Katara Hospitality as owner of the best luxury hotels in the world and responsible for the rebirth of the of Excelsior Hotel Gallia, Milan, a landmark of the city. Position Katara Hospitality as a long term investor whose purpose is to create benefit both to the Qatari next generation and to the local community who their properties belong to.
Activities
A ribbon cutting ceremony along with the Chairman of Katara Hospitality, H.E. Sheikh Nawaf Al-Thani, the Governor of Lombardy Region and the President of Starwood. Unveiling of the renovated hotel to the media, invitation of ecofin and local press. Managing one to one interviews with the Katara Hospitality spokesperson.
Achievements
38 accredited journalists, 64 articles published; AEV:  € 612,926; circulation: 54,249,098.