Irene’s closet: a fashonable experience in NT with this fashion blog

29 June 2014

The challenge was to report her travel experience live from the natural beauties of the Top End to the iconic Red Centre

Irene Colzi is a popular Italian fashion blogger who write on her fashion blog about her lifestyle, fashion and  travels. She has a blog section dedicated to her travels. Posts are both in Italian and English and include huge image galleries: http://www.ireneccloset.com/travel

The blog counts 220,000 monthly visits and 500.000 page views, Fb 320,000 likes + 11,334 ‘talking about’, Twitter 9,588 followers, Instagram 40,806 followers, Pinterest 4.014 followers, Google+ 4,346 followers + 32,673,646 views

Activities
Designed a ad hoc itinerary (Darwin, Litchfield, Adelaide River, Alice Springs, Kings Canyon, Uluru) involving airline and local partners ad including a fashion day  tour in Darwin with Jo Moo  (meeting with Rhonda Dunne at Raw Cloth, the Merrepp Indigenous Artist Aarron McTaggart and CEO Lizz Bott of The Merrepen Arts Centre, Melissa Cobot from Monsoon Millinery, and Paspaley and DiCroco boutiques).

Partners involved
-Singapore Airlines
-Dmc, hotels, restaurants, arts centres and galleries in NT    

Results
-8 posts / 4.207 shares  on Irene’s blog
-52 pictures published / 35.514 likes / 736 comments on Istagram
-86 tweets
-67 posts / 3,385 likes / 110 comments on FB