With travel as a hobby, Alessandra has worked at AIGO since 2000. During this time she has gained valuable experience and become passionate about the tourism industry. She directed for several years the Destination Marketing area assuming direct responsibility of clients including Tahiti Tourisme, Rhône-Alpes, Tourism Northern Territory and NYC & Company.
Since 2010 she has taken over operational direction of the agency supporting clients and dedicated teams in setting up strategies to approach the market for prominent hotel and destination clients. Her support was aimed to define new methodologies and integrated communication processes, while the use of web marketing and social media was getting more and more popular.
Prior to joining AIGO she worked as a Program Development Manager at Design Continuum Italy for three years; before she was External Relations Manager at the Istituto Europeo di Design in Milan where she opened and directed the first foreign branch of the IED in Madrid.
Alessandra graduated in Mathematics (BSC Hons) at the Open University in Milton Keynes (UK).