Visit California: 100 years of Route 66
24 February 2026 News Projects Client:Visit CaliforniaCelebrating 100 years of Route 66 đźš— At BIT – Borsa Internazionale del Turismo 2026, Visit California joined the centennial celebrations of the legendary Route 66, the iconic “Mother Road,” whose first – or last – 500 kilometers run through California. Route 66 is not simply a continuous highway but a story unfolding in fragments:…