Showcasing Oman’s Tourism Potential: AIGO Concludes European Roadshow in Milan and Rome

AIGO organised the two final events of the European roadshow of the Sultanate of Oman: on Nov, 16 at Fondazione Catella in Milan and on Nov, 17 at Spazio Vittoria in Rome.

The two-city event was articulated in different moments, including a market briefing to Omani industry partners, presentations to trade and media and one-to-one meetings with buyers. The events saw the participation of 158 professionals in Milan and 125 in Rome.

The roadshow was the occasion to present the new “Experience Oman” brand and the “Oman, a gift for life” digital tourism marketing campaign, started on November, 20 with the aim of inspiring travellers from Europe and the GCC region.