At the “Experience Observatory: 2026 Trends by ViaggiOff” panel during BIT – Borsa Internazionale del Turismo, Massimo Tocchetti, President of AIGO and Italian Market Representative for the Ministry of Heritage and Tourism of the Sultanate of Oman, presented key perspectives on the evolving priorities of modern travelers:
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Authenticity: fostering genuine connections with local communities remains central to creating memorable travel experiences.
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Sustainability: responsible tourism that protects the environment and supports local populations, while mitigating overtourism, is becoming increasingly essential.
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Experience-driven offerings: niche, high-value products ensure that destinations remain appealing throughout the year.
The Sultanate of Oman exemplifies these principles, demonstrating how human-centered, immersive experiences are shaping the future of international travel.
