Marketing and Representation

AIGO operates as a sales & marketing representative, creating and developing market policies.

We define the distribution channel and assist clients with information and training activities to improve sales performance, as well as building and fostering customer loyalty and boosting sales.

We base our work on a strong communication channel, building on our in-depth industry knowledge, focussing on implementing activities that give clear results.

Services offered:

  • Development and management of business strategies and communication channels
  • Formulation of trade and sales marketing plans
  • Online and offline training, marketing and CRM for travel agents
  • Organisation of seminars, workshops, trade fairs and exhibitions
  • Promotion and incentive programme design
  • B2B communications
  • Market research

News

Human Travel Talk: the future of tourism is human

Human Travel Talk: the future of tourism is human

26 June 2026

Travel is increasingly being redefined as an opportunity to build authentic connections—with people, cultures, places, and ourselves. This was the central theme of Human Travel Talk, the conversation hosted by DOVE, the travel magazine of Corriere della Sera, dedicated to exploring the trends shaping the future of the travel industry. The panel brought together leading…

Friuli Venezia Giulia: 2026-2028 tourism vision

Friuli Venezia Giulia: 2026-2028 tourism vision

29 January 2026

Last Friday in Trieste, the Friuli Venezia Giulia Region presented its new 2026–2028 Tourism Strategic Plan, in the presence of Regional President Massimiliano Fedriga, Regional Councillor for Productive Activities and Tourism Sergio Emidio Bini, Paolo Pascolo for IMILLE, and Alessandra Bitetti for AIGO. Developed collaboratively by AIGO and I MILLE in partnership with PromoTurismoFVG, the…

#BeHumanBeOman: A new media partnership

9 December 2025

The #BeHumanBeOman project has successfully concluded with an impactful 8-page feature in the latest issue of Dove Travel, distributed with Corriere della Sera. The initiative, created by AIGO, the Italian representative of the Ministry of Heritage and Tourism of the Sultanate of Oman, in collaboration with Dove, aimed to showcase Oman in an authentic way through its people, who truly represent the…

Supporting Azerbaijan’s first roadshow

Supporting Azerbaijan’s first roadshow

21 October 2025

October marked an exciting milestone at AIGO as we supported Azerbaijan‘s first roadshow in Italy. The two-city event, held in Rome and Milan, provided a unique opportunity for networking, strengthening partnerships, and increasing awareness of Azerbaijan’s diverse tourism offerings in the Italian market. Nearly 80 Italian travel trade and media representatives met with key Azerbaijani…

Global Summit by Philadelphia: exploring tourism opportunities

Global Summit by Philadelphia: exploring tourism opportunities

26 June 2025

Earlier this month, AIGO participated in the Global Summit by Philadelphia Convention & Visitors Bureau, a leading event for tourism professionals from around the world. The week began with an immersive FAM trip highlighting some of Philadelphia’s iconic locations, including The Bellevue Hotel, Hotel Anna & Bel, and the Wells Fargo Center. The main focus…

Evaneos and families travel

Evaneos and families travel

24 April 2025

A recent study conducted by Evaneos involving 1,000 Italian families highlights how travels has evolved into a meaningful opportunity for connection, personal growth, and discovery. Far beyond a simple holiday, travel is increasingly seen as a shared experience that enriches family life. The research reveals that a significant majority—71% of families—prefer to travel with their…

AIGO Expands Portfolio with Vienna Tourist Board

AIGO Expands Portfolio with Vienna Tourist Board

16 September 2024

AIGO was awarded Vienna Tourist Board PR Services tender for the Italian market. Ranked as one of Europe’s greenest cities and confirmed in 2024 as the world’s most liveable one according to the Economist Intelligence Unit for the third consecutive year, Vienna is a cosmopolitan and growing destination that continues to attract visitors from all…

Discovering Lithuania: A Culinary and Cultural Journey

12 April 2024

Last week, Lithuania Travel reached out to 100 Italian trade & consumers with a two-day marathon of targeted events aimed at discovering the destination’s tourism products and culture. On April 10th, Turin was the first stop, with an exclusive Power Lunch attended by main Tour Operators and Travel Agents willing to stay updated and learn…

Showcasing Oman’s Tourism Potential: AIGO Concludes European Roadshow in Milan and Rome

Showcasing Oman’s Tourism Potential: AIGO Concludes European Roadshow in Milan and Rome

20 November 2023

AIGO organised the two final events of the European roadshow of the Sultanate of Oman: on Nov, 16 at Fondazione Catella in Milan and on Nov, 17 at Spazio Vittoria in Rome. The two-city event was articulated in different moments, including a market briefing to Omani industry partners, presentations to trade and media and one-to-one…

Associazione Produttori Caravan e Camper (APC) relies on AIGO for  communication and marketing in Italy

Associazione Produttori Caravan e Camper (APC) relies on AIGO for communication and marketing in Italy

3 September 2022

The Association, which brings together and represents Italian and foreign caravanning manufacturers, chooses AIGO as its agency for 360-degree management of communication and marketing strategy