AIGO supports APC campaign “Vivi la libertà con stile. Scegli il Camper”
News Projects 16 September 2024Aimed at promoting the camper lifestyle to Italians with propensity to travel, APC scegli il camper – Associazione Produttori Camper’ ‘Vivi la libertà con stile. Scegli il Camper’ last campaign was planned on TV, (RAI and LA7), digital channels, with programmatic marketing, mobile advertising and search engine advertising, and social, on Facebook, Instagram and Youtube channels.
Over a period of nine months, the campaign generated a total reach of 225,972,650 contacts.
The digital and social CTR: respectively of 2.03% and 3% produced 505,217 unique users on the scegliilcamper.it landing page and almost 51,000 dealer search pages.
These figures confirm the ever-increasing appeal of itinerant tourism on the Italian market and contribute to strengthening the image of the motorhome as the best way for enjoying leisure time in the name of freedom, exclusivity and comfort.
By AIGO Team: the creative concept and production, the media strategy and planning as well as the monitoring and optimisation of the campaign.
AIGOtourism AIGOproject digitalcampaign APC camperlife sceglilcamper