With Bormio Tourism to promote the destination to key international markets. Our partnership has paved the way for exciting initiatives, including a successful Fam Trip dedicated to the European tourist market that highlighted the enchanting summer offerings of Bormio.
In March, we hosted our first Fam Trip, followed by a second event in September, where we welcomed tour operators from Germany, Holland, and Belgium. For three incredible days, these industry professionals experienced the very best of what Bormio has to offer. From rejuvenating spa retreats to exhilarating trekking and mountain biking adventures, participants immersed themselves in the region’s natural beauty. They also explored the rich history and culture of the Old Town and indulged in local delicacies through carefully curated food and wine itineraries that delighted every palate.
Our collaboration ensured that each activity was tailored to the specific needs of the diverse European markets we engaged with. This strategic Fam Trip not only provided invaluable insights into Bormio’s summer tourist potential but also strengthened connections between our beautiful territory and international markets.