A luxury press trip at La Mamounia

A luxury press trip at La Mamounia

18 February 2026

Four leading Italian journalists from Cosmopolitan, ELLE, Vanity Fair, and Interni Magazine were invited to an exclusive press trip at La Mamounia, the iconic hotel in Marrakech, renowned for its heritage and excellence in hospitality ✨

The curated program highlighted the property’s distinctive approach to luxury, combining refined gastronomy with curated wine tastings and signature dining experiences. Guests also enjoyed immersive moments designed to reflect the hotel’s unique sense of place and timeless elegance.

The itinerary included a guided exploration of the historic Medina of Marrakech, offering a deeper understanding of the city’s cultural richness, artisanal traditions and vibrant atmosphere. This experience allowed the journalists to connect with the destination beyond its most iconic landmarks.

Wellness also played a central role in the journey, with signature rituals hosted within La Mamounia’s celebrated spa. These treatments showcased the hotel’s holistic philosophy, blending Moroccan heritage with contemporary wellbeing practices in an atmosphere of calm and refinement.

Beyond the property, the experience provided an authentic insight into Marrakech’s sophisticated lifestyle and enduring allure. The city revealed itself as a destination where cultural heritage, creativity and world-class hospitality coexist in perfect harmony.

From vibrant streets to serene private spaces, the journey reflected the contrast that defines Marrakech. Each moment was designed to express authenticity, elegance and a strong sense of identity.

An inspiring example of how iconic brands and thoughtfully designed experiences can elevate international travel to its highest expression, turning a press trip into a fully immersive cultural narrative.