AIGO just concluded the first MICE famil and workshop dedicated to the Italian market, organised with the Turismo de Lisboa Visitors & Convention Bureau Visitors & Convention Bureau and involving 12 MICE operators from Milan, Rome and the Triveneto region – 22-25 May.
Lisbon showcased all its products and experience opportunities for groups, from more leisure visits to experiential events, from large exhibition spaces to the most exclusive locations. The rich offer of the city was also enriched by the possibility of combining the MICE product with the exclusive city of Cascais and Sintra, a Unesco World Heritage Site.
The delegation of Italian buyers, including incentive agencies and event and conference organisers, had the chance to meet with local DMCs and hotels in workshop organised during the stay.