Brand USA Travel Week U.K. & Europe 2025: Italy joins the push to promote U.S. tourism

October marked the 7th edition of Brand USA Travel Week U.K. & Europe 2025, a key event anticipating a historic year for the United States, which in 2026 will host major events such as the FIFA World Cup, America’s 250th anniversary, and the Route 66 centennial.

The event also saw the launch of “America the Beautiful”, Brand USA’s new global tourism marketing campaign, the organization’s most ambitious initiative to date, designed to boost interest in the U.S. and accelerate tourism growth ahead of 2026.

The Travel Week offered inspiring sessions, face-to-face meetings, and networking opportunities, showcasing the power of collaboration and shared vision to generate excitement and inspire travel to the United States.