Last October, for Brand USA, we contributed to the Travel Week U.K. & Europe 2024 at London’s historic County Hall. This premier gathering brought together travel industry leaders, buyers, and media to shape the future of travel to the United States. ✨
With 183 British and European buyers and over 179 U.S. exhibitors, TravelWeek2024 achieved record-breaking attendance, with a 26% increase in exhibitors compared to last year.
This year also marked the first Travel Week with Fred Dixon as Brand USA’s President & CEO, following his appointment earlier this year.
His words captured the spirit of the event: “The U.K. and European markets are critical to driving travel to the U.S. In 2025, nearly 17 million travellers—a record from the region—are projected to visit the United States, the USA remains the top long-haul destination on European travellers’ bucket lists for the next 12 months”
Brand USA also hosted 90 media representatives for 1,300 one-to-one meetings at our Media Forum and 72 industry leaders at the CEO Summit, both platforms drive new conversations around the future of U.S. travel.
