Qatar Through a Female Lens: A Curated Press Journey of Culture and Contemporary Lifestyle

Discovering Qatar through women’s eyes ✨

An exclusive press initiative was designed to present Qatar through a distinctive female perspective, welcoming five leading Italian journalists on a curated journey across the destination.

Representing Marie Claire, Corriere della Sera – Viaggi, Quotidiano Nazionale Network, Travel + Leisure and Confidenze, the selected media experienced a refined itinerary blending culture, lifestyle and desert exploration, offering a comprehensive insight into the country’s multifaceted identity.

The programme included visits to Qatar’s most iconic cultural landmarks, such as the National Museum of Qatar and the Museum of Islamic Art, alongside an immersive introduction to local traditions through a traditional dress experience and coffee ritual curated by Embrace Doha.

The journey also highlighted Qatar’s contemporary lifestyle dimension — from the vibrant atmosphere of Souq Waqif, with its perfumes and spices, to luxury retail destinations, sophisticated rooftop venues and some of the city’s most acclaimed Middle Eastern restaurants.

Desert experiences completed the narrative of the destination: a restorative yoga session at Heenat Salma Farm and an exhilarating dune bashing adventure across the golden dunes of the Inland Sea (Khor Al Adaid).

The initiative was conceived to reveal Qatar’s authentic, contemporary and inspiring character, showcasing meaningful experiences through a refined and culturally attuned lens.