The #BeHumanBeOman project has successfully concluded with an impactful 8-page feature in the latest issue of Dove Travel, distributed with Corriere della Sera.
The initiative, created by AIGO, the Italian representative of the Ministry of Heritage and Tourism of the Sultanate of Oman, in collaboration with Dove, aimed to showcase Oman in an authentic way through its people, who truly represent the essence of the Sultanate
The project produced five cinematic microfilms highlighting culture, traditions, music, and iconic landscapes such as mountains and deserts. All videos, along with the reportage and an upcoming podcast, are available in a unique digital collection
Oman was also featured during Dove’s special event, Il Tempo del Viaggio, where AIGO President Massimo Tocchetti shared his personal perspective on “his Oman.”
Finally, a special matinee at Cinema Anteo in Milan presented the five microfilms edited together as the first medium-length film dedicated to the destination.
Special thanks to Tedesco Simona, Editor-in-Chief of Dove, the entire production team, and @Afaq Tourism & Travel for making this project a success.