Barbados & Social Media

10 October 2014

Maintain a constant flow of communication and drive the consumers to the path to purchase

With the aim of bringing engagement and conversation closer to conversion all year round and offer a consultancy service in the trip design and link to booking outlets in Barbados…

Actions
Keep on nourishing the relationship with the fb fans engaging them in conversations about Barbados on a daily basis; link the content program to sales opportunities and tactical call to action:
Content program highlighting events, cultural aspect of the destination especially with regards to heritage, Bajan gastronomy, and sports in Barbados.
Give consumers reason to travel and opportunity to book with direct link to outlets
Promote special offers reserved to fan

Results
36,788 total fans  and 1,880 weekly engaged users (+30% vs 2013)
56,038 average week reach (+14% vs 2013)