Tourism Australia confirms AIGO

AIGO and Tourism Australia: a sound partnership that has been going on for more than ten years, and it’s confirmed today with the extension of the task for AIGO, the agency focused in travel market located in Milan.

AIGO will carry on the media relationship management and the promotional activities addressed to the customer, as well as will support the new marketing campaign, started globally last May, with aimed actions investing EUR1.2 million in order to improve Australia’s visibility and the awareness of its new brand: “Australia. A different light”.

“We are very proud to be confirmed for this huge and prestigious task and are spurred to go on with our efforts in travel market”, says Massimo Tocchetti, President of AIGO.

“After all these years, exploiting our experience and deep expertise we are firm positioned among the most important key players in marketing and communication consultancy on the market”, adds Tocchetti.

For Tourism Australia, in addition to the media relationship, AIGO will be in charge of several promotional on-line and off- line activities, that will take place in Italy in order to increase travelling to Australia from Italy: until 30th of November 2004 46,700 Italian tourists had already been in the kangaroos lands, with a growth of 30% compared to the same period of 2003*.