Salsomaggiore and Tabiano Spa: restyling and new adv campaign by AIGO

AIGO has created the restyling for Salsomaggiore and Tabiano Spa corporate image. The new layout has been used for the entire communication plan: below the line and advertising campaign. The new adv campaign aims to promote the brand, to increase the sales during the summer season and to launch the new thermal pools Mari d’Oriente by Berzieri Spa opening on 1th August 2009. The new campaign focuses on the personalization of the beauty treatments and on the quality of the thermal water offered by the Spa.

The claim “Your own aqua-theraphy” acts as background for three different targets: institutional, wellness and old age. The consumer is the core of the campaign: pampered and regenerated, bounded in a joyful and amusing experience. Planned on the press and in the Metro Milano circuit, the adv campaign for Salsomaggiore and Tabiano spa includes also direct marketing activities tailored for the wellness/families target thanks to an ad hoc support delivered by a dedicated press office.