“Tahiti, yes I do!” – the new campaign by AIGO

“Tahiti, sì lo voglio” (“Tahiti, yes I do!”) is the claim of the new Tahiti Tourisme adv campaign created by AIGO, who is representing French Polynesia on the Italian market from fifteen years on.
This campaign, launched in partnership with Air Tahiti Nui – the national carrier – is aimed at supporting next summer season by highlighting the excitement of a trip to the French Polynesia archipelagos through www.tahiti-tourisme.it proposals.

“Tahiti, sì lo voglio” (“Tahiti, yes I do!”) claim reminds couples of traditional engagement promises and emphasizes the Tahiti and her islands holiday as “the” perfect holiday-dream: an everlasting, unique and one-shot experience.

The initiative, addressed to end consumers, winks at newly-weds on honeymoon, fiancés looking for exclusive wedding legal-valued location and partners aimed at celebrating their anniversary in an original way. Couples, yes, but French Polynesia enchants every thrill-seeker traveller yearning for memorable holidays in which experiencing sea-diving in crystalline lagoons, rock-climbing through Raiatea forest or the enchanting thousand-year Polynesian culture. There are a million reasons for why to reply: “Yes, I do!” to a Tahiti and her islands trip.

The advertising plan includes online RCS Group media with Corriere.it homepage and its travel section, Google keyword advertising and direct e-mailing (through e-circle and Style.it/iosposa.it). It will be reinforced also by dynamic advertisement on public transport in Milan and Rome.