Academy Market Intelligence

Articoli con tag ‘Ufficio Stampa’

AIGO acquires Choice Hotels Europe media relations

2 May 2011

AIGO announces the arrival of Choice Hotels Europe™ in its 2011 hospitality portfolio.

The company is part of Choice Hotels International®, the leading global hotel franchisor present in Europe through Comfort™, Quality™, Clarion Collection® and Clarion® brands. The group currently holds 6,000 member hotels with over 490,000 rooms worldwide in more than 35 countries and is present in Europe with about 500 structures, including 19 in Italy.

AIGO  has been appointed to handle press office and media relations activities, with the aim of increasing Choice Hotels Europe visibility among main national and trade media as well as promoting the affiliated Italian and European structures.

Emirates A380 lands in Italy

29 July 2010

AIGO took part into the organisation of the event celebrating the Emirates A380 first operative flight in Milan Malpensa on 29th July.

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Darwin Airline chooses AIGO

4 February 2010

darwinAIGO was chosen from Darwin Airline, Swiss regional airline based in Lugano, to manage the Italian media relations.
The project, conceived by AIGO, aims  to strengthen the brand awareness of Darwin Airline on the Italian market, the visibility of offers and initiatives through the

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AIGO new press office for Villa d’Amelia and Villa Pattono

17 November 2009

AIGO expands its customer portfolio with two new high-end hotels: Villa d’Amelia and Villa Pattono.
Villa d’Amelia is an antique residence of the nineteenth century, placed in the middle of Langhe, few kilometers from Alba and subject to a recent restructuring inspired to an elegant modern style. Still in the Langhe, in Castiglione d’Asti, Villa Pattono, a contemporary B&B owned by the Ratti’s family, will be opened in the spring 2010.

 

Press office and media relations activities have been committed to AIGO. The communication plan has as primary objectives the promotion of Villa d’Amelia as place of reference for a relaxing experience and a discovery of the area between the Alps and the hills of Barolo. Secondly, the strategic support to the launch of Villa Pattono in the Italian business and leisure market.

Salsomaggiore and Tabiano Spa in AIGO

25 March 2009

2009-03-25_1455291AIGO expands its customer portfolio by managing the end-to-end communication of Salsomaggiore and Tabiano Spa, the largest one in Italy, through the reassessment of its corporate image, its media relations as well as its press office, advertising and below-the-line activities.

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Costa Crociere chooses AIGO

3 February 2009

Costa Crociere, the largest Italian cruises company in Italy and Europe, chose AIGO to realize and coordinate the activities of its press office in Italy.

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AIGO starts with 5 new clients

4 April 2007

Molino Stucky Hilton Venice, Homelidays, Villanao, zanox and Ismett

the prestigious brands acquired in the first months of 2007

Molino Stucky Hilton Venice: AIGO has started a public relations program to support the opening of the historical and neo-gothic mill that, from next June 2007, will return to live under the mark of Hilton International as modern and elegant hotel of the lagoon city.

AIGO has been select to manage the activities of press office for the brands Homelidays.com and Villanao.it: two sites belonging to the French society Homelidays and devoted to the online tourism, offering a wide selection of house and apartment rentals.

zanox: the market leader in global performance-based multichannel commerce, is an important company that offers performance-based online marketing solutions and services on a global scale with expertise in affiliate marketing, search engine management, e-mail marketing, online shopping and customer loyalty programs. zanox has appointed AIGO for the management of the public relations and press office activities to increase its visibility on the Italian market and to strengthen its positioning the e-commerce field.

ISMETT: The Mediterranean Institute for Transplants and Therapies to High Specialization is an hospital of Palermo city. This excellent structure promotes important activities of scientific search with the UPMC, University of Pittsburgh Medical Center. ISMETT has committed AIGO to plan and develop the new portal in line with the specials standards for usability and accessibility required by law.

“We are very happy to have acquired these brands, so important and different but joined by the excellence in the respective fields of activity” says Massimo Tocchetti, President of AIGO, that continues: “The acquisition of Molino Stucky Hilton Venice, Villanao and Homelidays is a further confirmation of the AIGO leadership in the tourism field. The latest acquisitions are included in an harmonic program of development that agency has promoted to consolidate its position also in the field of the Information Technology.”