Academy Market Intelligence

Articoli con tag ‘Trade Marketing’

Tourism Northern Territory relies on AIGO for Italy and Spain.

26 January 2012

Tourism Northern Territory has appointed AIGO as its new representative in Italy and Spain with the aim of reinforcing its presence within the distribution channel, media and consumers.

“AIGO is proud to include in its portfolio such an important client. This means a return to Australia, a wonderful country with which we successfully worked in the past. We are extremely happy to start this new collaboration with Tourism Northern Territory for the promotion of the destination in the Italian and Spanish markets”, said Massimo Tocchetti, Chairman of AIGO.
“ We have been conquered not only by the destination but also by the promotion strategy of Tourism Northern Territory through the claim Share our Stories. The project for the year 2012 will be developed both on the trade, a crucial element for the distribution of Northern Territory, and consumer side with digital activities which are  becoming the direct way to reach the consumer” said Alessandra Bitetti, Director of Operations of AIGO. “We have built an ad hoc team leaded by Annalisa Costantino as Account Director who has developed a strong experience with Australia.

NTV appoints AIGO for the Trade Promotion of Italo

10 November 2011

From Autumn 2011 AIGO will support NTV, Nuovo Trasporto Viaggiatori, in the definition  of the trade marketing strategy and  in the implementation of the relationship with the distribution channel.

At the heart of NTV commercial strategy, in fact,  the partnership with the travel agencies which can benefit from special care and innovative tools specifically designed for them. It could not be different for a project that represents a revolution in the way people are used to travel.

AIGO promotes the Sultanate of Oman in Italy

7 October 2010

Oman Tourism Board has entrusted AIGO to represent the destination on the Italian market. The main goal is to develop the tourism product and the existent distribution channels, enhancing at the same time a proper destination positioning among trade and consumers.

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New entry in AIGO: Banyan Tree and Angsana Hotels & Resorts

7 July 2010

AIGO welcomes in its client portfolio Banyan Tree Hotels & Resorts and Angsana Hotels & Resorts, two enchanting luxury hospitality hotels chains. AIGO has been chosen as representative on the Italian market to reinforce the their positioning among 

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Ragosta Hotels Collection joins AIGO

28 May 2010

Ragosta_hotelsRagosta Hotels Collection has selected AIGO as media relations agency for the Italian market. This high-refined Italian hotel chain bases its philosophy on the innovative “Define your lifestyle” vision, focusing on customization and highest hospitality standards.

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“Tahiti, yes I do!” – the new campaign by AIGO

21 May 2010

TAHITI“Tahiti, sì lo voglio” (“Tahiti, yes I do!”) is the claim of the new Tahiti Tourisme adv campaign created by AIGO, who is representing French Polynesia on the Italian market from fifteen years on.
This campaign, launched in partnership with Air Tahiti Nui

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Mauritius new campaign by AIGO

11 May 2010

mauritius“Chiedimi perché sono felice” (“ask me why I am so happy”) is the claim of the new MTPA – Mauritius Tourism Promotion Authority – campaign created by AIGO, who is representing Mauritius Island on the Italian market since 2000.
The on and offline campaign, on air until July, is aimed at supporting the next summer season and invites travellers to book immediately in one of the tiniest Indian Ocean islands surfing the proposals on www.mauritius-turismo.com.

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On air the new Barbados campaign by AIGO

30 March 2010

bsunnyBarbados Tourism Authority is the prestigious new entry  of the AIGO’s portfolio. The Authority, in fact, has assigned to AIGO  its PR and  Trade Marketing activities. Along with this new challenge, AIGO has launched the new online campaign “B Barbados”, supporting the forthcoming summer season. The campaign

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Mauritius confirms AIGO

11 February 2010

isola_cerviAIGO has been reappointed for the representation of MTPA, Mauritius Tourism Promotion Authority, for the years 2010 – 2012.
“We are really gratified for the renewed trust of MTPA to AIGO, as representative in the next three years – declares Massimo

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Lazio region and the city of Rome make their debut in India with AIGO

15 December 2009

celebrating romeAIGO has coordinated the event Celebrating Rome, two workshops organized on 15th December in New Delhi and on 17th in Mumbay for 14 professionals in the travel and tourism industry and an opportunity for encountering several Indian tour operators. These two meetings have been promoted by the Council of Economic Development, Research, Innovation and Tourism of Lazio Region and the Regional Agency for the  Promotion of Tourism in Rome and Lazio. Activities have been carried out cooperating with the Indian agency Trac.
The goal of the event is presenting the City and its region as privileged gateway for Indian tourists travelling across Europe and now more accessible through the new no-stop air connections between Rome and New Dehli launched on 1st December. New spaces for fun and entertainment will broaden the offering addressed to families with children: two large theme parks, Cinecittà World and Rainbow Magic Land, will be opened on the doorstep of Rome in 2011.

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