AIGO with Mauritius for the second flight of the 2011 ADV campaign
Mauritius Tourism Promotion Authority returns with the second flight of “Ask me why I am happy”, the communications campaign realized by AIGO in partnership with the national carrier Air Mauritius.
The key-message addresses to couples and families fond of sea, nature and hospitality to highlight the unique feeling of a trip to Mauritius. The campaign also includes a direct link on the tourism board website www.mauritius-turismo.com, where travelers can find dedicated TOs package offers.
The first phase of the online campaign, with optimized access from mobile and I-pad, has been launched during July 2011 to support summer travels and honeymoons and has involved main webportals i.e. corriere.it, keyword advertising on Google and social media advertising on Facebook and Tripadvisor.
The second flight, dedicated to couples and families, has been planned to support winter sales with banners on e-dreams website as well as email marketing actions with e-circle and dynamic advertising on 2 jumbotrams in Milan.
