Articoli con tag ‘Roadshow’
(Italiano) IL FASCINO DEL SULTANATO DELL’OMAN PAESE EMERGENTE NELLO SCENARIO DEL TURISMO INTERNAZIONALE
For the second year, AIGO has organized the Italian stop of the Arabia felix European roadshow. The Sultanate of Oman Tourist Board together with 17 among the most prestigious partners of the local tourism industry met in Milan Italian tour operators, travel agents, incentive house and journalists.
“After 2 years from the opening of the Italian office, I am proud to share with you the achievements and the very positive results obtained: Italy is the 4th European market in terms of arrivals for Oman, after UK, Germany and France. The remarkable growth has been fostered by the Oman Air direct flight operating since last June. In 2011 arrivals from Italy reached 15.179 units (+77%)” declared Rania Khodr, Sultanate of Oman Tourism Board Director for Italy, France and Swiss Romansh, “and the first quarter of 2012 has registered a 20% growth”.
These positive results brought to an improvement and diversification of the Omani hotel offer which is more and more tailored to welcome international visitors. The success of the destination has also led to several important awards: Muscat has been declared “Arab Tourism Capital 2012” by the Arabian Lega, the capital ranked second among the Lonely Planet Top 10 cities 2012 behind London and the National Geographic Magazine declared The Sultanate of Oman and its capital one of the must seen cities in 2012.
AIGO has organized the first Italian road show dedicated to the Sultanate of Oman. The workshop has been scheduled on two dates: 18th may in Rome at Grand Hotel Parco dei Principi and 19th may in Milan at Palazzo Bovara.
Omani delegation, composed by 26 partners among airlines, hotel chains, DMCs and projects development companies, had the occasion to meet main Italian trade representatives to catch business opportunities and start creating commercial relationships.
General Director Tourism Promotion at Sultanate of Oman Minister of Tourism Mr. Salim Al Mamari together with Ms. Rania Khodr, Sultanate of Oman Tourism Board Director – Italy, France and Swiss Romansh, expressed their satisfaction on final results thanks to trade substantial attendance, as well as the activated contacts quality and the positive feedback received on the destination.
On the 7th April NYC & Company, New York City’s official marketing, tourism and partnership authority, has presented its 2011 new tourism trends with a road show at Dolce & Gabbana Gold, Milan.
The event – conceived and organized by AIGO, was attended by main representatives of the NYC tourism industry: the national carrier American Airlines together with The Broadway Collection, Circle Line Sightseeing, Empire State Building Observatory, Hampton Luxury Liner, Hotel Beacon, The London NYC, Macy’s, Marriott International, Museum of Modern Art, The Metropolitan Museum of Art, The New York Pass, On Location Tours.
The initiative involved main Italian tourist industry representatives, journalists, media and institutions.
The official marketing, tourism and partnership organization for the City of New York, NYC & Company, has appointed AIGO as its new representative on the Italian market. AIGO will manage PR, representation, consumer marketing, trade development, events and partnership campaigns for New York City.
“With more than 450.000 visitors annually, Italy is an important market and the 6th largest for international inbound travel to New York City,” said Fred Dixon Senior Vice President of Tourism Development for NYC & Company. “After a comprehensive bidding process, we’re pleased to announce our partnership with AIGO. The agency has the right mix of trade and communication expertise along with an innovative approach and passionate team who will help us reach our goal of 50 million visitors for 2012.”
Kimberly Spell, Chief Communications Officer for NYC & Company in New York commented “The Italian market is of great importance to us with New York City being the home of one of the largest Italian communities in the United States. We are very pleased to have found in AIGO a new partner that can work as an extension of NYC & Company headquarters, communicating the energy of New York City to the local market while advocating the importance of NYC’s brand image. There is always a good reason to visit New York City, a destination attracting more and more Italians for its shopping opportunities, food diversity, great art and culture, new trends and events all-year-round.”
“New York has always been a must see destination for Italian travelers and definitively the n. 1 for the United States. We are proud to represent such a destination and honored of having been chosen among Italian agencies to be the market extension of a leading tourism organization such as NYC & Company.” Said Massimo Tocchetti, founder and President of AIGO.
For the National Tourism Board of Madagascar and Air Madagascar we organized the first Road Show to present in Italy the destination.
The Road Show was organized into two stages – Milan and Rome, respectively May 30th at the Doria Grand Hotel and May 31st at the Radisson SAS es. Hotel.
The attendance of travel agents and tour operators was excellent in both events.
Also the Italian journalists was very interested in these events and above all in a destination, like Madagascar, that has a strong appeal to our market.