Articoli con tag ‘Representation’

Tourism Northern Territory has appointed AIGO as its new representative in Italy and Spain with the aim of reinforcing its presence within the distribution channel, media and consumers.

“AIGO is proud to include in its portfolio such an important client. This means a return to Australia, a wonderful country with which we successfully worked in the past. We are extremely happy to start this new collaboration with Tourism Northern Territory for the promotion of the destination in the Italian and Spanish markets”, said Massimo Tocchetti, Chairman of AIGO.
“ We have been conquered not only by the destination but also by the promotion strategy of Tourism Northern Territory through the claim Share our Stories. The project for the year 2012 will be developed both on the trade, a crucial element for the distribution of Northern Territory, and consumer side with digital activities which are  becoming the direct way to reach the consumer” said Alessandra Bitetti, Director of Operations of AIGO. “We have built an ad hoc team leaded by Annalisa Costantino as Account Director who has developed a strong experience with Australia.

Oman Tourism Board has entrusted AIGO to represent the destination on the Italian market. The main goal is to develop the tourism product and the existent distribution channels, enhancing at the same time a proper destination positioning among trade and consumers.

Read more »

The 27th of September 2010 AIGO, Mauritius Tourism Promotion Authority (MTPA) representative, took part into the organisation of the black-tie gala event organised by  amfAR, no-profit foundation,  to raise funds for AIDS research.
The event, held during Milan fashion week,  has involved more the 1000 VIP guests during cocktail reception & entertainment and 300 accredited VIP guests for gala dinner, live auction and afterparty.

Challenge

• To strengthen Mauritius positioning as haut de gamme destination on the Italian market through ‘Mauritius Essentia’ brand positioning
• To convey  Mauritius tourism hospitality heart by its involvement, as Grand Benefactor, to amfAR charity event

Activities

AIGO has organized Press Office and digital PR activities before, during and after the event; AIGO has also handled the creativity project for vouchers, gift box and amfAR catalogue images.

• The auction: MTPA,  in partnership with Air Mauritius, Royal Palm Hotel & Spa and  Le Touessrok, participated at the charity auction with a  priceless holiday to Mauritius from Mauritius Essentia collection, 2-weeks luxury travel experiences for 2 in Mauritius.

• Co-branding: AIGO coordinated MTPA relations with Air Mauritius, Beachcomber and Sun Resorts hotel chains for the definition of the price auction activities and managed themain co-branding activities with the partners.

• VIP: AIGO has managed the invitations of national and international accredited VIPs (Mauritius Essentia was pleasantly composed by: Camila Raznovich, Vip Italian anchorwoman, Dr. A. Karl Mootoosamy, General Director MTPA, Mrs Chaya Boodha, Minister of Tourism wife, Renato Catalfamo, Consul Republic of Mauritius, Ferdinando Parello, General Manager Sun Resorts for Le Touessrok, Luca Librenti, Vanity Fair, Sheila Filippi, General Manager Beachcomber Hotels for Royal Palm e Massimo Tocchetti, Director MTPA Italy)Mauritius Essentia travel experience has been introduced, during the auction, with a video on the destination.

• Gift Box: AIGO has created a gift box with a rare selection of Mauritius teas, together with dépliants and brochures.

[Show as slideshow]

AIGO was responsible for the creation and planning of the new ‘Mauritius No Passport’ adv campaign, which was purpose made for MTPA Italy.
Its goal is that of sustaining the rules come provisionally into force and valid until 31st December 2009, which allow the access in Mauritius to the Italian citizens older than 15 years and with an identity card valid for the expatriation and a return ticket.

Read more »

AIGO develops the project Maroc Excellence in the light of a promotion of Marocco in Italy, through the the icons of excellence that have always characterized its history and culture.

Challenge

• Creating awareness of Marocco and its ‘savoir fair’
• Promoting the excellence, the traditional and contemporary  values of  Moroccan culture through its main icon: the caftan

Strategy

AIGO was committed in the creation of the Maroc Excellence brand in order to graphically express, through simple and elegant lines, the dynamism and elegance of this developing country that was able to build its own modernity thanks to the great richness of its traditions.

• The exhibition – To show the most typical and charming aspects of Marocco, AIGO, sponsored by the Municipality of Milan, organized the exhibition ‘Caftans of Marocco. The treasures of the sun’. It was held from 19th February to 9th March 2006 in the charming Palazzo della Triennale in Milan, simultaneously with the 2006 A/W fashion week.
• The jewels and the caftans – Main characters of the exhibition were wonderful traditional jewels and caftans, carefully selected among those belonging to the collection of the Balghazi Museum in Rabat. The dress-icon of Marocco was introduced in its evolution, from the first models to the more contemporary ones, always charming and expressive.
• The fashion show – Four Maroccan stylists, Souad Chraibi, Albert Oiknine, Simohamed Lakhdar and Tamy Tanzi, re-interpreted the caftan in a modern light, by designing dressed able to represent the tradition and the rich expressivity of Marocco and in the meanwhile showing and absolute feminine woman.
• The auction – AIGO together with Vanity Fair and AIRC (Italian Association for Cancer Research) involved 9 among artists and celebrities by asking them to personally restyle a white caftan. This resulted in the initiative ‘A Caftan for AIRC’, which Monica Belluci, Beatrice Bartolomeo, Fabrizio Braghieri, Victoria Cabello, Giovanni Gastel, Giovanna Mezzogiorno, Marco Perego, Kris Ruhs and Bettina Werner took part to. The 9 caftans were then sold in a auction on e-Bay.

Results

• 150 participants at the press conference, among which media specializing in the fashion industry and lifestyle, institutions and the ONMT delegation
• 250 guests from the fashion industry, show biz and media during the exhibition opening and the fashion show
• Huge press coverage on the main Italian media: press, national TV channels (i.e. La7, Rai1), cable TVs (Sat 2000, CFN, Telenova), portals and online media.
• Audience (TV/press) of about 7.866.000 contacts
• AEV above 1.000.000 Euro

[Show as slideshow]

Amazing evening at the Civic  Acquarium of Milan for Tahiti and its Islands: French Polynesia fascinated participants  showing its underwater wonders!

Read more »

Light blue, turquoise, indigo or crystal … Choose your preferred shade of blue and go to Mauritius. This is the concept of the new advertising campaign created by AIGO for MTPA, Mauritius Tourism Promotion Authority, scheduled until 16^th of November as a support to the winter season 2008/2009.

Read more »

During the first day of October, in  Milan, Puerto Rico has launched the new Academy Puerto Rico Travel Expert, dedicated to travel agents. We organized a successful event with a double presentation of the new program and the destination. There was also a draw of 2 holidays in Puerto Rico, and everybody danced with the band “Las Estrellas del Comborican”.

Orient-Express Hotels, Trains & Cruises chooses AIGO, marketing and integrated communication agency, as Italian press office to manage the exclusive real estate project of Porto Cupecoy in Sint Marteen, Netherlands Antilles’ island, that will open in Summer 2009.

Porto Cupecoy offers more than 180 luxury accomodations realized in a Mediterranean village placed along the Simpson Bay Lagoon. The future owners, will enjoy the vibrant atmosphere of this Caribbean port city, testing many entertainment opportunities, thanks to the tennis courts and swimming pools, sailing schools and restaurants, having also the special prerogative to moor their boats in the private Marina of the property.

To position Porto Cupecoy on the Italian market as an exclusive Caribbean destination and develop its brand awareness among the press, brokers and Italian potential investors are the objectives of the AIGO PR program.

AIGO signs the new advertising campaign for Tahiti Tourisme, Tourist Office of French Polynesia, to support the summer 2008.

The concept developed by AIGO intends to present the destination not only as an exotic ideal place to live fully the sea, but also as a green paradise to be explored trough an active and soft-adventure holiday.

The claim `Muoviti’ (get a move on!) reintroduces the creativity of the winter campaign and is declined in four different subjects that call to action: go, see, know Tahiti and her islands. The visual interchanges images of lagoons and volcanic peaks, Tahitian dances and overwaters at sunset in a variety of subjects that reflects the diversity of French Polynesia landscapes, calling to a unique and `tailor-made’ travel. This advertising campaign is an invitation to immediately leave, beginning with the visit of the web-site of Tahiti that shows the best travel proposals by Italian specialized Tour Operators.

Realized in partnership with Air Tahiti Nui, the French Polynesia national carrier, the campaign has been planned on the most important web-site and webzines of Gruppo L’Espresso. It’s also provide an activity of keyword advertising and direct e-mailing.

The operation falls in the marketing and communication strategic plan developed by AIGO for Tahiti Tourisme, that the agency represents on the Italian market since 1996.